| Brand Short Description | Established in 1857, Gran Centenario® Tequila has been carrying Mexican traditions and heritage for centuries. |
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| Brand Long Description | Established in 1857 by Lázaro Gallardo, Gran Centenario® Tequila remains a family-owned business and is still crafted in the highlands of Jalisco, Mexico at Ex Hacienda Los Camichines. Lázaro Gallardo is claimed to be the first tequila master distiller (maestro tequilero) in history, as he created the Selección Suave process. By this process, he would only pick the richest, smoothest tequila and blend them together, creating a product with superior quality. This process is still in place while producing our tequila. |
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| Variant Short Description | Gran Centenario® is Mexico's #1 tequila. Limited edition Gallardo® is a 100% agave, award-winning tequila, aged in new American and French oak, and finished in Bordeaux casks for an unprecedented taste. |
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| Variant Long Description | Gran Centenario® Gallardo® is an unparalleled tequila that pays homage to its land and its founder, Don Lázaro Gallardo, through an exceptionally smooth profile crafted by the meticulous selection and blending of the finest reserves. This release highlights the perfection of the art of tequila-making and the family tradition, a legacy passed down through generations.
Gran Centenario Gallardo is a tequila aged in American and French oak barrels, and finished in Bordeaux wine barrels, resulting in unparalleled quality. With an amber hue, aroma featuring prominent notes of vanilla and oak, and a flavor that evokes hints of banana, figs, apple, nuts, and red fruits, then a long and smooth finish.
The unparalleled smoothness, family legacy, and quality in the process distinguish each drop of Gran Centenario Gallardo tequila, born to toast in the name of those who transcend. |
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| Mandatory Legal Language | Gran Centenario® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, Jersey City, NJ. Please drink responsibly. |
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| Tasting Notes | - Color: A dark amber hue, adorned with shimmering golden nuances.
- Aroma: Featuring prominent notes of vanilla and oak.
- Flavor: Evoking hints of banana with a sweet and slightly creamy note, adding complexity with figs and a hint of earthiness, along with the refreshing crispness of apple, the nutty undertones, and the vibrant sweetness of red fruits.
- Finish: Long and smooth
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| Feature Bullet 1 | Established in 1857 by Lázaro Gallardo, the brand remains a family-owned business |
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| Feature Bullet 2 | Perfect serve: Savor neat or over a large ice cube. |
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| Feature Bullet 3 | Sweet, slightly creamy note of banana, with figs, light earthiness, then refreshing crisp apple |
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| Feature Bullet 4 | Limited edition 100% agave tequila, aged in new American & French oak; finished in Bordeaux casks |
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| Feature Bullet 5 | Crafted from 100% blue agave in the highlands of Jalisco, Mexico at Ex Hacienda Los Camichines |
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| B2B Brand Description | Gran Centenario is Mexico’s #1 selling tequila. |
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| B2B Variant Description | Limited edition 100% agave tequila, aged in new American & French oak; finished in Bordeaux casks |
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| B2C Brand Description | Appeals to consumers seeking authenticity. A brand steeped in history; embodies true Mexican spirit |
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| B2C Variant Description | Limited edition 100% agave tequila, aged in new American & French oak; finished in Bordeaux casks |
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| Brand Statement/Slogan | Gran Centenario is Mexico’s #1 selling tequila |
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| Brand Tasting Note Statement | Sweet creamy note of banana, fig, earthiness + crisp apple |
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| Brand Origin Statement | Pays homage to its land and its founder, Don Lázaro Gallardo |
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| Brand Award Statement | Multiple Gold awards at various competitions |
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| Keywords | Mexico, best selling, popular, quality, premium, smooth, 100% agave, tequila, friends, spring, summer, Cinco de Mayo, celebration, spirit, football |
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