| Brand Short Description | Mexico's #1 selling mezcal, 400 Conejos®, carries ancient Mesoamerican traditions in every bottle. |
|---|
| Brand Long Description | 400 Conejos®, #1 Mezcal* in U.S. and Mexico, carries ancient Mesoamerican traditions in every bottle. According to native Mesoamerican traditions, priests were the only ones who could establish a channel of communication with the gods. To achieve it, they practiced ritual drinking of beverages made from agave. The gods of the drinks were called collectively centzon-totochin (400 rabbits) in Nahuatl. The number 400 was synonymous with "innumerable" and "uncountable". It is believed that the spirit of the 400 rabbits carries on in each bottle of this fine mezcal. Smooth, lightly smoky and easy-to-drink, 400 Conejos is perfect for those beginning their mezcal-drinking journey. (*Source: IWSR 2024) |
|---|
| Variant Short Description | 400 Conejos® Añejo: Bold, flavorful on the palate, finding a perfect mix of smoky and woody vibes. There’s a touch of sweet caramel and vanilla that slowly fades, leaving behind a gentle hint of citrus and fruity goodness in the end |
|---|
| Variant Long Description | In the town of Tlacolula, in Mexico's renowned state of Oaxaca, carefully selected Espadín agaves are harvested and then cooked in traditional volcanic earth pit ovens. The wood is lit and volcanic rocks are placed on top of it in a pyramid shape. The oven is covered with cloth and earth and the piñas are cooked for 3 to 5 days. Once cooked, the piñas are milled using a stone pulled by a horse. The fermentation process then takes place in a wooden tub. 400 Conejos® Mezcal is double-distilled in copper pot stills, aged in ex-tequila casks long enough to become an añejo and then bottled to enjoy at 80 proof. |
|---|
| Mandatory Legal Language | 400 Conejos® Mezcal. 40% Alc./Vol. (80 proof). Trademarks owned by Crista La Santa, S.A.P.l. de C.V. ©2026 Proximo, 400conejos.com. Please drink responsibly. |
|---|
| Tasting Notes | - Color: Dark with amber tones, forming delicate tears with golden glints.
- Aroma: Smoky with hints of wood, followed by delicate tones of cooked agave and fruity notes.
- Flavor: Bold and flavorful on the palate, finding a perfect mix of smoky and woody vibes. There's a touch of sweet caramel and vanilla that slowly fades, leaving behind a gentle hint of citrus and fruity goodness in the end.
- Finish: Soft and complex with a touch of smoke.
|
|---|
| Feature Bullet 1 | Carefully selected Espadín agaves are harvested, then cooked in traditional volcanic earth pit ovens |
|---|
| Feature Bullet 2 | Perfect serve: 400 Conejos® is perfect for your everyday mezcal paloma |
|---|
| Feature Bullet 3 | Boldly flavorful: a perfect mix of smoky & woody vibes; a touch of sweet caramel & vanilla |
|---|
| Feature Bullet 4 | Double-distilled in copper pot stills, aged in ex-tequila casks long enough to become an añejo. |
|---|
| Feature Bullet 5 | A brand of high quality & authenticity in standout colorful packaging reminiscent of Oaxaca, Mexico |
|---|
| B2B Brand Description | 400 Conejos is the world’s best-selling mezcal (volume). Massive growth (187%) vs. category (10.4%) |
|---|
| B2B Variant Description | 400 Conejos is the world’s best-selling mezcal (volume). Massive growth (187%) vs. category (10.4%) |
|---|
| B2C Brand Description | Start your mezcal journey with smooth, lightly smoky and easy to drink 400 Conejos |
|---|
| B2C Variant Description | Boldly flavorful: a perfect mix of smoky & woody vibes; a touch of sweet caramel & vanilla |
|---|
| Brand Statement/Slogan | Authentic brand: standout package represents Oaxaca, Mexico |
|---|
| Brand Tasting Note Statement | Perfect for those starting their mezcal-drinking journey |
|---|
| Brand Origin Statement | Heritage, tradition & smoky drinkability in every bottle |
|---|
| Brand Award Statement | 400 Conejos consistently wins top tier awards |
|---|
| Keywords | anejo, mezcal, smoky, Mexico, aged, amber, caramel, woody, vanilla, citrus, complex, artisan, tradition |
|---|
