| Brand Short Description | Mexico's #1 selling mezcal, 400 Conejos®, carries ancient Mesoamerican traditions in every bottle. |
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| Brand Long Description | 400 Conejos®, #1 Mezcal* in U.S. and Mexico, carries ancient Mesoamerican traditions in every bottle. According to native Mesoamerican traditions, priests were the only ones who could establish a channel of communication with the gods. To achieve it, they practiced ritual drinking of beverages made from agave. The gods of the drinks were called collectively centzon-totochin (400 rabbits) in Nahuatl. The number 400 was synonymous with "innumerable" and "uncountable". It is believed that the spirit of the 400 rabbits carries on in each bottle of this fine mezcal. Smooth, lightly smoky and easy-to-drink, 400 Conejos is perfect for those beginning their mezcal-drinking journey. (*Source: IWSR 2024) |
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| Variant Short Description | Mexico's #1 selling mezcal, 400 Conejos®, carries ancient Mesoamerican traditions in every bottle. |
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| Variant Long Description | Mexico's #1 selling mezcal, 400 Conejos®, carries ancient Mesoamerican traditions in every bottle. According to native Mesoamerican traditions, priests were the only ones who could establish a channel of communication with the gods. To achieve it, they practiced ritual drinking of beverages made from agave. The gods of the drinks were called collectively centzon-totochin (400 rabbits) in Nahuatl. The number 400 was synonymous with "innumerable" and "uncountable". It is believed that the spirit of the 400 rabbits carries on in each bottle of this fine mezcal. Smooth, lightly smoky and easy to drink, 400 Conejos is perfect for those beginning their mezcal-drinking journey. (ABV 40% – 80 proof). |
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| Mandatory Legal Language | 400 Conejos® Mezcal. 40% Alc./Vol. (80 proof). Trademarks owned by Crista La Santa, S.A.P.l. de C.V. ©2026 Proximo, Jersey City, NJ. Please drink responsibly. |
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| Tasting Notes | - Color: Crystalline colorless with shiny silver nuances and great body.
- Aroma: Campfire and ash, accompanied by faint ripe fruits and light herbal notes.
- Flavor: Soft with hints of fresh wood that are subtly combined with sweet notes of cooked agave.
- Finish: A pleasant and smoky finish.
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| Feature Bullet 1 | Artisanal: 100% agave is harvested & cooked in traditional volcanic earth pit ovens |
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| Feature Bullet 2 | Perfect serve: Perfect on its own or in your favorite cocktail to add a bit of smoke. |
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| Feature Bullet 3 | Aroma & Flavor: Floral & herbal aromas: subtly sweet cooked agave flavor with floral & earthy tones |
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| Feature Bullet 4 | Double-distilled in copper pot stills and then bottled to enjoy at 80 proof |
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| Feature Bullet 5 | A brand of high quality & authenticity in standout colorful packaging reminiscent of Oaxaca, Mexico. |
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| B2B Brand Description | 400 Conejos is the world’s best-selling mezcal (volume). Massive growth (187%) vs. category (10.4%) |
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| B2B Variant Description | 400 Conejos is the world’s best-selling mezcal (volume). Massive growth (187%) vs. category (10.4%) |
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| B2C Brand Description | Start your mezcal journey with smooth, lightly smoky and easy to drink 400 Conejos |
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| B2C Variant Description | 400 Conejos crafts uniquely smooth, smoky, easy to drink mezcals to spice-up your cocktails |
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| Brand Statement/Slogan | Authentic brand: standout package represents Oaxaca, Mexico |
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| Brand Tasting Note Statement | Smooth, lightly smoky & a perfect start for mezcal drinkers |
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| Brand Origin Statement | Heritage, tradition & smoky drinkability in every bottle |
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| Brand Award Statement | 400 Conejos is consistently winning top tier awards |
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