| Brand Short Description | Mexico's #1 selling mezcal, 400 Conejos®, carries ancient Mesoamerican traditions in every bottle. |
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| Brand Long Description | 400 Conejos®, #1 Mezcal* in U.S. and Mexico, carries ancient Mesoamerican traditions in every bottle. According to native Mesoamerican traditions, priests were the only ones who could establish a channel of communication with the gods. To achieve it, they practiced ritual drinking of beverages made from agave. The gods of the drinks were called collectively centzon-totochin (400 rabbits) in Nahuatl. The number 400 was synonymous with "innumerable" and "uncountable". It is believed that the spirit of the 400 rabbits carries on in each bottle of this fine mezcal. Smooth, lightly smoky and easy-to-drink, 400 Conejos is perfect for those beginning their mezcal-drinking journey. (*Source: IWSR 2024) |
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| Variant Short Description | 400 Conejos® Reposado: Warm and welcoming, it reveals a dance of herbal and citrus blending with the smokiness of cooked pineapple and fresh green fruits |
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| Variant Long Description | In the town of Tlacolula, in Mexico's renowned state of
Oaxaca, carefully selected Espadín agaves are harvested and then cooked in traditional volcanic earth pit ovens.
The wood is lit and volcanic rocks are placed on top
of it in a pyramid shape. The oven is covered with cloth
and earth and the piñas are cooked for 3 to 5 days.
Once cooked, the piñas are milled using a stone
pulled by a horse. The fermentation process then
takes place in a wooden tub.
400 Conejos® Mezcal is double-distilled in copper
pot stills, aged in ex-tequila casks long enough to become a reposado and then bottled to enjoy at 80 proof. |
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| Mandatory Legal Language | 400 Conejos® Mezcal. 40% Alc./Vol. (80 proof). Trademarks owned by Crista La Santa, S.A.P.l. de C.V. ©2026 Proximo, 400conejos.com. Please drink responsibly. |
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| Tasting Notes | - Color: A softly golden hue, adorned with shimmering silver nuances.
- Aroma: It carries sweet hints of citrus, azahar and the fresh scent of grass. Soft fruity notes, a touch of mesquite and of earth
- Flavor: Warm and welcoming, it reveals a dance of herbal and citrus melodies blending with the smoky charm of cooked pineapple and fresh green fruits.
- Finish: Adorned with the enticing caress of damp earth, lingering to create a delightful sensation.
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| Feature Bullet 1 | Artisanal: Espadín agaves are harvested & cooked in traditional volcanic earth pit ovens |
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| Feature Bullet 2 | Perfect serve: 400 Conejos® is perfect for your everyday mezcal paloma or smoky margarita |
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| Feature Bullet 3 | Flavor: Warm & welcoming dance of herbal, citrus melodies with smoky, cooked pineapple & green fruit |
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| Feature Bullet 4 | Aged in ex-tequila casks long enough to become a reposado, then bottled to enjoy at 80-proof |
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| Feature Bullet 5 | A brand of high quality & authenticity in standout colorful packaging reminiscent of Oaxaca, Mexico. |
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| B2B Brand Description | 400 Conejos is the world’s best-selling mezcal (volume). Massive growth (187%) vs. category (10.4%) |
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| B2B Variant Description | 400 Conejos is the world’s best-selling mezcal (volume). Massive growth (187%) vs. category (10.4%) |
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| B2C Brand Description | Start your mezcal journey with smooth, lightly smoky and easy to drink 400 Conejos |
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| B2C Variant Description | 400 Conejos crafts uniquely smooth, smoky, easy to drink mezcals to spice-up your cocktails |
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| Brand Statement/Slogan | Quality & authenticity packaged to highlight Oaxaca, Mexico |
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| Brand Tasting Note Statement | Smooth, lightly smoky & a perfect start for mezcal drinkers |
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| Brand Origin Statement | Used in Mesoamerican traditions: heritage in every bottle |
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| Brand Award Statement | 400 Conejos is consistently winning top tier awards |
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| Keywords | mezcal, reposado, Mexico, citrus, smoky, warm, herbal, artisan, agave, smooth, golden, |
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