| Brand Short Description | Taste Ireland’s most classic whiskey from the world's oldest licensed whiskey distillery |
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| Brand Long Description | Bushmills® Blended and Single Malt whiskeys are steeped in 400-year-old tradition. Bushmills® exclusively triple-distills single malt whiskey before entering a prolific barrel-aging and finishing program in Ireland. Bushmills® offers Original and Black Bush® whiskeys, which are high single malt, blended whiskeys with unique character. Its 100% single malt whiskeys are aged 10, 16, 21 years and older for unmatched aroma, complexity and smoothness. |
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| Variant Short Description | An icon of Ireland, Bushmills® Black Bush uses a high proportion of malted barley and creates exceptional complexity from aging in sherry casks. |
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| Variant Long Description | Bushmills® Black Bush® Irish Whiskey is blended from 80% malt and 20% lighter grains, triple-distilled, and then aged up to 8 years in ex-Oloroso Sherry casks. Naturally deep gold in color, it boasts big aromas of rich fruitcake and intense sherry sweetness. Its soft, silky flavor is full and of nutty character. Complex, and deserving of its fame in Ireland as one of the country's truly great whiskeys.
• Wine Enthusiast: 96 Points
(40% ABV – 80 proof) |
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| Mandatory Legal Language | Bushmills® Blended Irish Whiskey. 40% Alc./Vol. (80 proof). Trademarks owned by “Old Bushmills” Distillery Company Limited. ©2026 Proximo, Bushmills.com. Please drink responsibly. |
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| Tasting Notes | - Color: Russet gold
- Aroma: Big, full, rich fruitcake; intense sherry sweetness, developing into dried fruit/raisin/Christmas cake notes
- Flavor: Soft, silky texture with a nutty character
- Finish: Lingering sweetness; remarkable balance between the power from sherry-seasoned casks and the smoothness of the spirit
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| Feature Bullet 1 | Blended from 80% malt & 20% lighter grains, triple-distilled, aged 8 years in Oloroso Sherry casks |
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| Feature Bullet 2 | Perfect Serve: Black and Black: We recommend serving Black Bush neat alongside a cold Irish stout |
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| Feature Bullet 3 | Flavor: Soft, silky texture with a nutty character. Finish: Lingering sweetness; remarkable balance |
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| Feature Bullet 4 | Exclusively triple-distilled single malt whiskey steeped in 400-year-old tradition. |
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| Feature Bullet 5 | Aged up to 8 years in ex-Oloroso Sherry casks. Naturally deep-gold color with aromas of fruitcake |
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| B2B Brand Description | Classic Irish Whiskey of unmatched smoothness from the world’s oldest licensed whiskey distillery |
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| B2B Variant Description | Complex & famous in Ireland as one of the country's truly great whiskeys. Wine Enthusiast: 96 Points |
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| B2C Brand Description | 400-year legacy of crafting exceptionally smooth premium Irish whiskeys of unique character & taste |
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| B2C Variant Description | Complex & famous in Ireland as one of the country's truly great whiskeys. Wine Enthusiast: 96 Points |
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| Brand Statement/Slogan | Ireland's most classic blended & single malt whiskeys |
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| Brand Tasting Note Statement | Taste Ireland's most classic blended & single malt whiskeys |
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| Brand Origin Statement | 400-year legacy of distilling & aging premium Irish whiskey |
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| Brand Award Statement | Multiple Award-winning: Triple Gold & Gold medals won |
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| Keywords | blended, Irish, whiskey, gold, fruitcake, sherry, cake, nutty, winter, spring, fall, sweet, caramel, honey, high malt, St Patrick's day, party |
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| Insights Bullet 1 | Bushmills® Black Bush is the #3 Irish whiskey brand variant in the $30-$40 tier. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Irish whiskey sales have grown by nearly 40% (CAGR: 6.5%) over the past 5 years. |
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| Insights Bullet 2 Source | IWSR |
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| Insights Bullet 3 Source | IWSR |
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