| Brand Short Description | Taste Ireland’s most classic whiskey from the world's oldest licensed whiskey distillery |
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| Brand Long Description | Bushmills® Blended and Single Malt whiskeys are steeped in 400-year-old tradition. Bushmills® exclusively triple-distills single malt whiskey before entering a prolific barrel-aging and finishing program in Ireland. Bushmills® offers Original and Black Bush® whiskeys, which are high single malt, blended whiskeys with unique character. Its 100% single malt whiskeys are aged 10, 16, 21 years and older for unmatched aroma, complexity and smoothness. |
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| Variant Short Description | The Bushmills® 12-Year-Old Single Malt has a rare and exotic complexity due to its Marsala cask finish, making it an instant classic for whiskey drinkers in the know. |
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| Variant Long Description | Bushmills® 12-year-old is 100% malted barley, triple-distilled, then aged for a minimum of ten years in
a combination of bourbon and Oloroso sherry casks, before being married and finished in Marsala casks, creating a rare, nutty, fruity complexity with Bushmills® signature smoothness. Bushmills single malt is a tradition passed down for generations and one of the world's great whiskeys. • 90 Points Whiskey Advocate (40% ABV – 80 proof) |
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| Mandatory Legal Language | Bushmills® Irish Whiskey. 40% Alc./Vol. (80 proof). Trademarks owned by “Old Bushmills” Distillery Company Limited. ©2026 Proximo, Jersey City, NJ. Please drink responsibly. |
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| Tasting Notes | - Color: Deep, dark amber
- Aroma: Floral and fruity with a hint of pear and pineapple
- Flavor: Dark chocolate, dried fruits, and hazelnuts
- Finish: Crisp and warm dried fruit and nut flavors
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| Feature Bullet 1 | Single Malt Whiskey: crafted with 100% malted barley and triple-distilled. |
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| Feature Bullet 2 | Perfect Serve: Neat or on the rocks. The perfect summertime whiskey over two ice cubes. |
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| Feature Bullet 3 | Flavor: Dark chocolate, dried fruits, & hazelnuts Finish: Crisp & warm dried fruit & nut flavors |
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| Feature Bullet 4 | Exclusively triple-distilled single malt whiskey steeped in 400-year-old tradition. |
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| Feature Bullet 5 | Aged 10 years in bourbon barrels & sherry casks, married then finished for 2 years in Marsala casks |
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| B2B Brand Description | Classic Irish Whiskey of unmatched smoothness from the world’s oldest licensed whiskey distillery |
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| B2B Variant Description | Gateway to Irish single malt, Bushmills 12-year showcases exceptional flavor, character, smoothness |
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| B2C Brand Description | 400-year legacy of crafting exceptionally smooth premium Irish whiskeys of unique character & taste |
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| B2C Variant Description | Gateway to Irish single malt, Bushmills 12-year showcases exceptional flavor, character, smoothness |
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| Brand Statement/Slogan | Ireland’s classic whiskeys made by 400-years of expertise |
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| Brand Tasting Note Statement | Taste Ireland's most classic blended & single malt whiskeys |
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| Brand Origin Statement | 400-year legacy of distilling & aging premium Irish whiskey |
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| Brand Award Statement | Award-winning: Platinum & Gold medals in many competitions |
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| Keywords | Bushmills, whiskey, Irish, 12, aged, single malt, bourbon, sherry, smooth, amber, honey, oak, flavor |
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| Insights Bullet 1 | Bushmills® Malts sales have jumped by 43% since 2021. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
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| Insights Bullet 2 | Bushmills® is the #1 single malt Irish whiskey by retail sales value. |
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| Insights Bullet 2 Source | IWSR |
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| Insights Bullet 3 | Irish whiskey sales have grown by nearly 40% (CAGR: 6.5%) over the past 5 years. |
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| Insights Bullet 3 Source | IWSR |
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