| Brand Short Description | Taste Ireland’s most classic whiskey from the world's oldest licensed whiskey distillery |
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| Brand Long Description | Bushmills® Blended and Single Malt whiskeys are steeped in 400-year-old tradition. Bushmills® exclusively triple-distills single malt whiskey before entering a prolific barrel-aging and finishing program in Ireland. Bushmills® offers Original and Black Bush® whiskeys, which are high single malt, blended whiskeys with unique character. Its 100% single malt whiskeys are aged 10, 16, 21 years and older for unmatched aroma, complexity and smoothness. |
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| Variant Short Description | The gateway to Irish single malt, the Bushmills® 10-year showcases the exceptional flavor, character and signature smoothness that Bushmills’ long legacy of single malt, copper pot whiskey-making can achieve. |
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| Variant Long Description | Bushmills Single Malt Whiskey 10-year-old is triple-distilled from 100% malted barley and matured for a minimum of 10 years in former Sherry casks and bourbon-seasoned casks, which gives it its honey, vanilla and milk-chocolate aroma. Its exceptional complexity is only matched by its approachability and its smoothness. Bushmills 10-year-old can be served neat, over ice or if you’re feeling a little adventurous, try it frozen. We call it the perfect “summertime whiskey,” when poured over two ice cubes.
• 90 Points Whiskey Advocate
(40% ABV – 80 proof) |
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| Mandatory Legal Language | Bushmills® Irish Whiskey. 40% Alc./Vol. (80 proof). Trademarks owned by “Old Bushmills” Distillery Company Limited. ©2026 Proximo, Jersey City, NJ. Please drink responsibly. |
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| Tasting Notes | - Color: Amber
- Aroma: Bright and fresh, with notes of honey, ripe tropical fruit and vanilla
- Flavor: Soft and velvety, with flavors of vanilla bean, mocha, dried apricot and toasty oak
- Finish: Crisp, clean and extremely long, with subtle notes of the oak and dried fruits
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| Feature Bullet 1 | Single Malt Whiskey: crafted with 100% malted barley and triple-distilled. |
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| Feature Bullet 2 | Perfect Serve: Neat or on the rocks. The perfect summertime whiskey over two ice cubes. |
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| Feature Bullet 3 | Aroma & Flavor: Notes of honey on the nose; soft and velvety flavors of vanilla, mocha & toasty oak |
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| Feature Bullet 4 | Exclusively triple-distilled single malt whiskey steeped in 400-year-old tradition. |
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| Feature Bullet 5 | Aging a minimum of 10 years in former Sherry & bourbon-seasoned casks adds complexity & smoothness |
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| B2B Brand Description | Bushmills PGA year-round platform drives brand affinity, provides commercial tools to grow business |
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| B2B Variant Description | Approachable 10-year Single Malt crafted by Ireland’s oldest whiskey distillery. |
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| B2C Brand Description | 400-year legacy of crafting exceptionally smooth premium Irish whiskeys of unique character & taste |
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| B2C Variant Description | Approachable 10-year Irish Single Malt with flavors of vanilla, mocha, dried apricot & toasty oak |
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| Brand Statement/Slogan | Ireland’s classic whiskeys made by 400-years of expertise |
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| Brand Tasting Note Statement | Taste Ireland's most classic blended & single malt whiskeys |
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| Brand Origin Statement | 400-year legacy of distilling & aging premium Irish whiskey |
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| Brand Award Statement | Award-winning: Platinum & Gold medals in many competitions |
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| Keywords | whiskey, single malt, triple-distill, aged, bourbon, sherry, toast, oak, vanilla, fruit, smooth, Irish, legacy, lineage, tradition, Bushmills, St Patrick's Day, winter, fall, anytime, awarded |
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| Insights Bullet 1 | Bushmills® Malts sales have jumped by 43% since 2021. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
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| Insights Bullet 2 | Bushmills® is the #1 single malt Irish whiskey by retail sales value. |
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| Insights Bullet 2 Source | IWSR |
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| Insights Bullet 3 | Irish whiskey sales have grown by nearly 40% (CAGR: 6.5%) over the past 5 years. |
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| Insights Bullet 3 Source | IWSR |
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