| Brand Short Description | Taste Ireland’s most classic whiskey from the world's oldest licensed whiskey distillery |
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| Brand Long Description | Bushmills® Blended and Single Malt whiskeys are steeped in 400-year-old tradition. Bushmills® exclusively triple-distills single malt whiskey before entering a prolific barrel-aging and finishing program in Ireland. Bushmills® offers Original and Black Bush® whiskeys, which are high single malt, blended whiskeys with unique character. Its 100% single malt whiskeys are aged 10, 16, 21 years and older for unmatched aroma, complexity and smoothness. |
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| Variant Short Description | The hardest-to-find single malt whiskey of the Bushmills® collection, the 16-Year-Old finishes its aging in port casks, imparting intense flavor and creating one of Ireland’s greatest whiskeys. |
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| Variant Long Description | Bushmills® 16-Year-Old is 100% malted barley, triple-distilled, aged for sixteen years in a combination of bourbon and Oloroso sherry casks and then finished with six to nine months in port casks, creating an intensely aromatic, flavourful whiskey with the signature smoothness of Bushmills. The whiskey is a cult favorite. The rare "3-wood whiskey" (bourbon, sherry & port cask aging) yields distinct complexity, texture and finish. (40% ABV – 80 proof) |
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| Mandatory Legal Language | Bushmills® Irish Whiskey. 40% Alc./Vol. (80 proof). Trademarks owned by “Old Bushmills” Distillery Company Limited. ©2026 Proximo, Jersey City, NJ. Please drink responsibly. |
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| Tasting Notes | - Color: Deep amber
- Aroma: Rich and aromatic, with notes of dried fruits, toffee, almond and caramel
- Flavor: Full-bodied and concentrated; layered with flavors of dried figs, toasted nuts, honey, vanilla bean and toasty oak
- Finish: Rich and luxurious, with orange marmalade and milk chocolate
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| Feature Bullet 1 | Single Malt Whiskey: crafted with 100% malted barley and triple-distilled. |
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| Feature Bullet 2 | We recommend serving Bushmills® 16 Year-Old Single Malt neat or on the rocks |
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| Feature Bullet 3 | Full-bodied, layered with flavors of dried figs, toasted nuts, honey, vanilla bean & toasty oak |
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| Feature Bullet 4 | Exclusively triple-distilled single malt whiskey steeped in 400-year-old tradition. |
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| Feature Bullet 5 | Rare "3-wood whiskey" (bourbon, sherry & port cask aging) has distinct complexity, texture & finish |
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| B2B Brand Description | Classic Irish Whiskey of unmatched smoothness from the world’s oldest licensed whiskey distillery |
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| B2B Variant Description | Bushmills’ hardest-to-find single malt: this 16-year finished in port casks is intense & aromatic |
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| B2C Brand Description | 400-year legacy of crafting exceptionally smooth premium Irish whiskeys of unique character & taste |
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| B2C Variant Description | Bushmills’ hardest-to-find single malt: this 16-year finished in port casks is intense & aromatic |
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| Brand Statement/Slogan | Taste Ireland's most classic blended & single malt whiskeys |
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| Brand Tasting Note Statement | Exquisite, velvety mouthfeel: truly delightful on the palate |
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| Brand Origin Statement | 400-year legacy of distilling & aging premium Irish whiskey |
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| Brand Award Statement | Multiple Award-winning: Platinum & Gold medals won |
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| Keywords | whiskey, single malt, triple-distill, aged, port, bourbon, sherry, caramel, toast, oak, vanilla, fruit, full-bodied, luxurious, premium, Irish, legacy, lineage, tradition, Bushmills, St Patrick's Day, winter, fall, anytime |
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| Insights Bullet 1 | Bushmills® Malts sales have jumped by 43% since 2021. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
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| Insights Bullet 2 | Bushmills® is the #1 single malt Irish whiskey by retail sales value. |
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| Insights Bullet 2 Source | IWSR |
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| Insights Bullet 3 | Irish whiskey sales have grown by nearly 40% (CAGR: 6.5%) over the past 5 years. |
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| Insights Bullet 3 Source | IWSR |
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