| Brand Short Description | Taste Ireland’s most classic whiskey from the world's oldest licensed whiskey distillery |
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| Brand Long Description | Bushmills® Blended and Single Malt whiskeys are steeped in 400-year-old tradition. Bushmills® exclusively triple-distills single malt whiskey before entering a prolific barrel-aging and finishing program in Ireland. Bushmills® offers Original and Black Bush® whiskeys, which are high single malt, blended whiskeys with unique character. Its 100% single malt whiskeys are aged 10, 16, 21 years and older for unmatched aroma, complexity and smoothness. |
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| Variant Short Description | Aged for twenty-one years in bourbon, sherry and Madeira casks, the 21-year is the best example of Bushmills’ unique single malt credentials and the pinnacle of Irish whiskey. |
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| Variant Long Description | Bushmills® 21 is 100% malted barley, tripled-distilled, then aged individually in seasoned, hand-selected bourbon barrels and sherry casks before being married and finished in Madeira barrels. It is matured in Madeira casks for 2 years, imparting a complexity that no other Irish whiskey achieves. No Irish whiskey has been rated higher by Whiskey Advocate, with 96 Points. |
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| Mandatory Legal Language | Bushmills® Irish Whiskey. 40% Alc./Vol. (80 proof). Trademarks owned by “Old Bushmills” Distillery Company Limited. ©2026 Proximo, Jersey City, NJ. Please drink responsibly. |
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| Tasting Notes | - Color: Deep amber
- Aroma: Fresh, rich and aromatic, with notes of caramel, honey, baking spices and orange peel
- Flavor: Luxuriously soft; layered with flavors of dried apricots, fig, toffee, honey, vanilla bean and toasted oak
- Finish: Clean, yet generously long, with flavors of raisins and vanilla
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| Feature Bullet 1 | Single Malt Whiskey: crafted with 100% malted barley and triple-distilled. |
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| Feature Bullet 2 | Please savor this rare Irish single malt whiskey neat. |
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| Feature Bullet 3 | Luxuriously soft; layered flavors of dried apricots, fig, toffee, honey, vanilla bean & toasted oak |
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| Feature Bullet 4 | No Irish whiskey has been rated higher by Whiskey Advocate, with 96 Points. |
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| Feature Bullet 5 | Aged for 21 years in bourbon, sherry & Madeira casks: the pinnacle of Irish single malt whiskey |
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| B2B Brand Description | Classic Irish Whiskey of unmatched smoothness from the world’s oldest licensed whiskey distillery |
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| B2B Variant Description | Aged for 21 years in bourbon, sherry & Madeira casks: stellar example of Bushmills whiskey expertise |
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| B2C Brand Description | 400-year legacy of crafting exceptionally smooth premium Irish whiskeys of unique character & taste |
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| B2C Variant Description | Aged for 21 years in bourbon, sherry & Madeira casks: the pinnacle of Irish single malt whiskey |
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| Brand Statement/Slogan | Ireland’s classic whiskeys made by 400-years of expertise |
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| Brand Tasting Note Statement | Taste Ireland's most classic blended & single malt whiskeys |
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| Brand Origin Statement | 400 years of distilling & aging premium Irish whiskey |
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| Brand Award Statement | Multiple Award-winning: Platinum & Gold medals won |
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| Keywords | whiskey, single malt, triple-distill, aged, casks, bourbon, sherry, caramel, toast, oak, vanilla, fruit, luxurious, premium, Irish, legacy, lineage, tradition, Bushmills, winter, fall, anytime, award |
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| Insights Bullet 1 | Bushmills® Malts sales have jumped by 43% since 2021. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
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| Insights Bullet 2 | Bushmills® is the #1 single malt Irish whiskey by retail sales value. |
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| Insights Bullet 2 Source | IWSR |
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| Insights Bullet 3 | Irish whiskey sales have grown by nearly 40% (CAGR: 6.5%) over the past 5 years. |
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| Insights Bullet 3 Source | IWSR |
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