| Brand Short Description | Reserva de la Familia® is the crown jewel of the Cuervo family of tequilas. For over 11 generations, Reserva de la Familia® was a family secret only shared with the closest of friends. In 1995, to celebrate their 200-year anniversary, the family decided to share this special blend with people who truly savor an exceptional tequila. |
|---|
| Brand Long Description | Reserva de la Familia® is Jose Cuervo’s finest tequila. For over 11 generations, it was a family secret only shared with the closest of friends. In 1995, to celebrate their 200-year anniversary, the family decided to share this special blend with people who truly savor an exceptional tequila. Made with only 8-10 year hand-selected organic agave from the estate’s richest volcanic soil with only the most flavorful inner portion of the agave’s heart used to craft these delicious tequilas. The World’s First Extra-Añejo Tequila delivers a rich, complex taste that is a result of an elaborate aging process that utilizes a combination of small, new American and French oak barrels, charred at different levels. |
|---|
| Variant Short Description | Reserva de la Familia® Extra-Añejo is the Cuervo family’s award-winning 100% blue agave extra-añejo tequila: distinct spirit made each year |
|---|
| Variant Long Description | Reserva de la Familia® is the Cuervo family’s award-winning 100% blue agave extra-añejo tequila made in limited quantities. DOUBLE GOLD MEDAL winner at San Francisco World Spirits Competition 2019. The superb spirit is dark amber in color with an aroma of oak, almonds, apples, olives and cinnamon. Its complexity of flavor features rich oak, toasted almonds, vanilla and cinnamon. Best served in a tequila flute, for full appreciation of its flavors, aroma, and velvety finish. (40% ABV-80 proof) |
|---|
| Mandatory Legal Language | Jose Cuervo® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, cuervo.com. Please drink responsibly. |
|---|
| Tasting Notes | - Color: Dark amber
- Aroma: Oak, almonds, apples, olives and cinnamon
- Flavor: Rich oak, toasted almonds, vanilla and cinnamon
- Finish: Complex, long and silky
|
|---|
| Feature Bullet 1 | The World’s First Extra-Añejo Tequila delivers a rich, complex taste. |
|---|
| Feature Bullet 2 | Best served in a tequila flute, for full appreciation of its flavors, aroma, and velvety finish |
|---|
| Feature Bullet 3 | On the palate: rich oak, toasted almonds, vanilla & cinnamon. Its finish is long & silky |
|---|
| Feature Bullet 4 | An exceptional tequila first released to celebrate their 200th anniversary |
|---|
| Feature Bullet 5 | Matured in a combination of small, new American & French oak barrels, charred at different levels. |
|---|
| B2B Brand Description | Major award-winning, ultra-premium luxury tequila offerings backed by 200+ years of expertise. |
|---|
| B2B Variant Description | Major award-winning, ultra-premium extra añejo is a unique luxury tequila offering. |
|---|
| B2C Brand Description | Taste ultra-premium luxury tequila crafted by 200+ years of expertise. Elevated drinking experience. |
|---|
| B2C Variant Description | Enjoy the elevated flavors of RDLF Extra Añejo: its rich oak taste to the long & silky finish |
|---|
| Brand Statement/Slogan | Ultra-premium tequila handcrafted by 200 years of expertise |
|---|
| Brand Tasting Note Statement | Handcrafted luxurious tequilas of rich character & taste |
|---|
| Brand Origin Statement | The Crown jewels & finest of the Cuervo family of tequilas |
|---|
| Brand Award Statement | Consistently wins top awards in international competitions |
|---|
| Keywords | extra añejo, tequila, special, winter, fall, reserve, tequila, 100% agave, aged, almond, vanilla, cinnamon, oak, silky, smooth, premium, holiday |
|---|
| Insights Bullet 1 | Reserva De La Familia sales have nearly tripled over the past 5 years. |
|---|
| Insights Bullet 1 Source | IWSR |
|---|
| Insights Bullet 2 | Reserva De La Familia is the best-selling Extra Añejo in the US market. |
|---|
| Insights Bullet 2 Source | Nielsen |
|---|
| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
|---|
| Insights Bullet 3 | Extra Añejo sales have more than doubled since 2020. |
|---|
| Insights Bullet 3 Source | Nielsen |
|---|
| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
|---|
