| Brand Short Description | 100% agave tequila. Double-distilled 1800® is the best-selling super-premium tequila in the US. |
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| Brand Long Description | Best-selling 100% agave, super-premium tequila, 1800® follows the original formula created in the year 1800. The 1800® brand boasts Blanco, Coconut, Reposado, Añejo, Milenio, Guachimonton, Cristalino and High-Proof varieties. This range allows tequila novices and connoisseurs to experience the double-distilled cleanness of blanco and nuanced aged tequilas.
• Made from blue agave handpicked in Jalisco, Mexico’s highlands.
• 1800's bottles, reminiscent of ancient Mayan stone pyramids, are iconic. |
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| Variant Short Description | 1800 The Ultimate Margarita® Wild Berry blends premium tequila with the flavor of fresh fruit and lime.
Ready-to-serve, just pour over ice and enjoy! |
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| Variant Long Description | 1800 The Ultimate Margarita® Wild Berry is created with premium tequila perfectly blended with the flavors of a mix of berries to the popular margarita. From its violet-magenta rose color to its light floral berry aroma, this new margarita delights the senses. It boasts a flavor of strawberry preserves and tart raspberry, mellowed into a rich, juicy blackberry. Its finish is light citrus zest with a lingering orange cognac. The ultimate balance of simplicity and sophistication for a margarita at home - Just pour over ice and enjoy! |
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| Mandatory Legal Language | Margarita with Tequila, Triple Sec Liqueur, Natural Flavors and Certified Colors. 9.95% Alc./Vol. (19.9 proof). Trademarks owned by JC Master Distribution Limited. ©2026 Proximo, 1800tequila.com. Please drink responsibly. |
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| Tasting Notes | - Color: Violet magenta rose.
- Aroma: Light floral berry top-notes offset seedy, dark undertones and hints of citrus.
- Flavor: Strawberry preserves and tart raspberry mellow into rich juicy blackberry
- Finish: Light citrus zest with lingering orange cognac.
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| Feature Bullet 1 | Quality ready-to-serve margaritas made with premium tequila |
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| Feature Bullet 2 | Perfect Serve: Delicious on the rocks or blended with ice. Chill, pour, enjoy. |
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| Feature Bullet 3 | Light floral berry aroma. Flavor of strawberry preserves & tart raspberry mellow & juicy blackberry |
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| Feature Bullet 4 | Made with smooth double-distilled premium tequila |
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| Feature Bullet 5 | Packaging features beautifully illustrated fresh fruit representing the quality that lies within |
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| B2B Brand Description | 1800 The Ultimate Margarita is the #1 super-premium ready-to-serve brand: perfect for any occasion |
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| B2B Variant Description | 1800 has the #1 super premium RTS brand. Wild Berry flavor is ranked #2 in sales volume growth |
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| B2C Brand Description | Made with premium tequila, triple sec, natural flavors. Ready-to serve, quality margaritas |
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| B2C Variant Description | Made with premium tequila, triple sec, natural fruit flavors of broad appeal. Ready-to serve anytime |
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| Brand Statement/Slogan | Premium 1800 The Ultimate Margarita: serve chilled or on ice |
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| Brand Tasting Note Statement | 1800 The Ultimate Margarita: ready-to-serve, refreshing |
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| Brand Origin Statement | Made with premium tequila using a formula from the year 1800 |
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| Brand Award Statement | Most-awarded family of Tequilas: Platinum & Gold medals won |
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| Keywords | margarita, berry, juicy, flavor, fruit, fresh, lime, chill, refreshing, cocktail, strawberry, raspberry, ripe, summer, spring, blackberry |
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| Insights Bullet 1 | 1800® The Ultimate Margarita is the #1 Super Premium Ready To Serve Brand |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | 1800® TUM's core Margarita is the category's #6 brand variant. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | 1800 TUM Passion Fruit is +57% vs. YA. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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