| Brand Short Description | Taste Ireland’s most classic whiskey from the world's oldest licensed whiskey distillery |
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| Brand Long Description | Bushmills® Blended and Single Malt whiskeys are steeped in 400-year-old tradition. Bushmills® exclusively triple-distills single malt whiskey before entering a prolific barrel-aging and finishing program in Ireland. Bushmills® offers Original and Black Bush® whiskeys, which are high single malt, blended whiskeys with unique character. Its 100% single malt whiskeys are aged 10, 16, 21 years and older for unmatched aroma, complexity and smoothness. |
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| Variant Short Description | Bushmills® 31-Year-Old Bourbon Cask is the fourth expression in Bushmills' Rare Cask series. This whiskey has spent its first 14 years maturing in Bourbon and Sherry casks before settling into pristine, new American Oak. |
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| Variant Long Description | This beautiful American new oak – Quercus Alba - cask was constructed and toasted to the Bushmills specification. American oak boasts a sweeter flavour profile as it contains more vanillin compounds and imparts more obvious, robust, and sweeter aromas and flavours. This American new oak cask celebrates the connection between Ireland and America by enhancing the union of bourbon and sherry whiskey as it imparts its unique characteristic into our stunning Irish Single malt. |
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| Mandatory Legal Language | Bushmills® Irish Whiskey. 40% Alc./Vol. (80 proof). Trademarks owned by “Old Bushmills” Distillery Company Limited. ©2026 Proximo, Jersey City, NJ. Please drink responsibly. |
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| Tasting Notes | - Color: Deep Copper
- Aroma: Intense aromas of ripe fruit notes, warm vanilla and rich oak wood intermingle with sweet honey and spiced pear followed by orange peel and dried fruit notes.
- Flavor: This smooth Bushmills malt melts into warm honey and vanilla notes that combine with creamy milk chocolate, pear, sweet apple and warming spiced coconut.
- Finish: Exceptionally long sweet warm vanilla and honey finish balanced with gentle spice.
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| Feature Bullet 1 | Bushmills proudly introduces the 4th release of its Rare Casks, the highest aged expression to date |
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| Feature Bullet 2 | The Perfect Serve: Savor Neat or On the Rocks |
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| Feature Bullet 3 | Malt melts into warm honey & vanilla notes mixed with milk chocolate, pear, apple & spiced coconut |
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| Feature Bullet 4 | Exclusively triple-distilled single malt whiskey steeped in 400-year-old tradition. |
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| Feature Bullet 5 | Aged 14 years in Bourbon & Sherry casks, then finished in pristine, new American Oak |
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| B2B Brand Description | Classic Irish Whiskey of unmatched smoothness from the world’s oldest licensed whiskey distillery |
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| B2B Variant Description | 31-Year-Old: Rare Cask Limited Release #4 is limited to 780 bottles (exclusive to the United States) |
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| B2C Brand Description | 400-year legacy of crafting exceptionally smooth premium Irish whiskeys of unique character & taste |
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| B2C Variant Description | Aged in Bourbon & Sherry casks for its 1st 14 years before settling into pristine, new American Oak |
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| Brand Statement/Slogan | Ireland's most classic blended & single malt whiskeys |
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| Brand Tasting Note Statement | Taste Ireland's most classic blended & single malt whiskeys |
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| Brand Origin Statement | 400-year legacy of distilling & aging premium Irish whiskey |
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| Brand Award Statement | Multiple Award-winning: Platinum & Gold medals won |
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| Keywords | Bushmills, whiskey, rare, cask, Irish, copper, intense, vanilla, honey, 31, warm, balanced, smooth, bourbon, sherry, oak |
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