| Brand Short Description | Triple-distilled, bourbon-barrel-aged, unbelievably smooth |
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| Brand Long Description | Proper No. Twelve® is a triple-distilled blend of fine grain and single malt that is bourbon-barrel-aged. The whiskey embodies a spirit of brotherhood, loyalty and hard work. So, for every bottle sold, a donation is made to local first responders world-wide. |
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| Variant Short Description | Black Reserve is triple-distilled and matured in a fusion of American Oak 1st and 2nd fill Bourbon casks to add a curious depth and complexity to its seriously smooth taste. |
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| Variant Long Description | Proper No. Twelve was founded in Dublin and born from a community defined by resilience and tradition. Similarly, our heavy charred bourbon barrels have been defined by fire to bring-out unique characteristics of the wood’s composition and impart flavour on our Black Reserve. The result is a rich and intense flavour that’s earned its place in the Proper Family.
Black Reserve is triple-distilled and matured in a fusion of American Oak 1st and 2nd fill Bourbon casks to add a curious depth and complexity to its seriously smooth taste. |
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| Mandatory Legal Language | Proper No. Twelve® Irish Whiskey. 40% Alc./Vol. (80 proof). ©2026 Eire Born Spirits, properwhiskey.com. Please drink responsibly. |
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| Tasting Notes | - Color: Deep ruby brown
- Aroma: Inviting aromas of warm caramel, sweet vanilla and rich dark chocolate entwined with waves of spice and fired (smoky) American oak
- Flavor: A unique union of rich and intensified fired (smoky) oak, crème brûlée, toffee apple and vanilla married with hints of cacao and dill
- Finish: An extended finish that is smooth to the palate, with a substantial yet gentle sweetness balanced by the double-charred American oak cask accentuating the hearty wood notes
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| Feature Bullet 1 | Triple Distilled |
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| Feature Bullet 2 | Matured in a fusion of American Oak 1st and 2nd fill Bourbon casks |
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| Feature Bullet 3 | A rich and intense flavour that’s earned its place in the Proper Family. |
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| B2B Brand Description | Proper No. Twelve was founded in Dublin and born from a community defined by resilience and tradition. |
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| B2B Variant Description | Black Reserve is triple distilled and matured in a fusion of American Oak 1st and 2nd fill Bourbon casks to add a curious depth and complexity to its seriously smooth taste. |
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| B2C Brand Description | Proper No. Twelve was founded in Dublin and born from a community defined by resilience and tradition. |
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| B2C Variant Description | Black Reserve is triple distilled and matured in a fusion of American Oak 1st and 2nd fill Bourbon casks to add a curious depth and complexity to its seriously smooth taste. |
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| Brand Statement/Slogan | Proper No. Twelve Irish Whiskey: Make Your Irish Entrance |
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| Brand Tasting Note Statement | The 3rd largest Irish Whiskey in the US |
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| Brand Origin Statement | Proper No. Twelve was founded in Dublin and born from a community defined by resilience and tradition. |
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| Keywords | Irish Whiskey, Black Reserve, Charred, Bourbon, Oak, Barrel |
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