| Brand Short Description | The world’s No. 1 prepared cocktail margaritas come in many classic, fruity and fun flavors! |
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| Brand Long Description | Authentic Jose Cuervo® Margaritas are the world’s No. 1 prepared cocktail margaritas. They come in a variety of classic, fruity, and bold flavors made exclusively with Jose Cuervo® tequila. Offered in a wide range of flavors and formats—from timeless favorites like Lime and Strawberry to tropical delights like Coconut Pineapple and Dragon Fruit Lemonade. The lineup also includes Double Strength Margarita for an extra kick and a lighter option with all the great taste of the original but fewer calories. (*Source: Impact Databank 2024) |
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| Variant Short Description | Jose Cuervo® Authentic Margaritas - Easy to enjoy the great taste of top-quality margaritas anywhere, anytime! |
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| Variant Long Description | Cuervo ready-to-serve margaritas come in many classic, fruity and fun flavors made exclusively with Jose Cuervo® tequila. Jose Cuervo® Authentic Margaritas offer the convenience of a one-step margarita with plenty of ways to enjoy it:
• Pour over Ice
• Blend
• Make it a spritz/add sparkling water
• Garnish with a lemon slice or pink dragon fruit
• Sugar rim recommended! |
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| Mandatory Legal Language | Margarita with Jose Cuervo® Tequila and Triple Sec. 9.95% Alc./Vol. (19.9 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, cuervo.com. Please drink responsibly. |
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| Tasting Notes | - Color: Red blush
- Aroma: Pink floral melon on the nose.
- Flavor: Bright tart melon with traces of hibiscus and cucumber peel.
- Finish: Rounded lime and agave
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| Feature Bullet 1 | Cuervo Margaritas account for 4 of the 5 top-selling Prepared Cocktails SKUs |
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| Feature Bullet 2 | Quality prepared cocktails for everywhere, anytime. Serve chilled, over ice, or frozen! |
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| Feature Bullet 3 | Flavor: Bright tart melon with traces of hibiscus & cucumber peel. Finish: Rounded lime & agave |
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| Feature Bullet 4 | Exclusively made with Cuervo tequila |
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| Feature Bullet 5 | Quality margaritas with innovative flavor combinations |
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| B2B Brand Description | Cuervo has the highest penetration during summer among the RTS brands & is the #1 margarita brand |
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| B2B Variant Description | Cuervo is the #1 RTS brand offering a variety of drink options & flavors |
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| B2C Brand Description | The world’s #1 ready-to-serve margaritas come in many classic, fruity and fun flavors! |
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| B2C Variant Description | Flavor: Bright tart melon with traces of hibiscus & cucumber peel. Finish: Rounded lime & agave |
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| Brand Statement/Slogan | Cuervo Authentic Margaritas: enjoy the best conveniently |
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| Brand Tasting Note Statement | World’s #1 ready-to-serve margaritas in vivid & fun flavors |
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| Brand Origin Statement | Classic & fruity margaritas made with Cuervo tequila |
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| Brand Award Statement | Cuervo Margaritas lead top-selling Prepared Cocktails SKUs |
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| Keywords | margarita, Mexico, ready, cocktail, agave, lime, summer, spring, party, anytime, tequila, watermelon, blush, red, pink, melon, hibiscus, rounded, refreshing, chill, cucumber |
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| Insights Bullet 1 | Jose Cuervo Authentic Margarita is the #1 Selling brand in the ready to serve segment. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Jose Cuervo Authentic Margarita's category share of 35% is more than 3x that of any competitor. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | Jose Cuervo Authentic Margarita Lime Margarita is the category's best seller, with a 13% share. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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