| Brand Short Description | Jose Cuervo® Sparkling Cocktails made to enjoy anywhere, anytime. Made with real tequila, just chill, open and cheers with friends! |
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| Brand Long Description | Jose Cuervo® Sparkling Cocktails made with real Jose Cuervo tequila, triple sec, and citrus. Enjoy anywhere, anytime just chill, open and cheers with friends! |
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| Variant Short Description | Enjoy Jose Cuervo® margaritas anywhere. Jose Cuervo® Sparkling Rosé Margarita is made with tequila, triple sec, lime, and real rosé wine |
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| Variant Long Description | Jose Cuervo® Sparkling Rosé Margarita is lightly bubbly, with the color and aroma of traditional rosé wine. Its taste profile begins with rosé wine notes of sweet red fruit and melon, and finishes with a refreshing margarita lime tang. This Cuervo flavor innovation is perfect for the park, beach, outdoor concerts – anywhere canned wines or cocktails are usually consumed. Best of all it’s ready-to-drink - just open and enjoy – no mixing required! (8% ABV - 16 Proof)
• Share Cuervo® margaritas— anytime, anywhere. Easy, on-the-go packaging for many occasions with Classic Margarita and other delicious Sparkling flavors in cans. |
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| Mandatory Legal Language | Margarita with Jose Cuervo® Tequila. 6-8% Alc./Vol. (12-16 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2022 Proximo, Jersey City, NJ. Please drink responsibly |
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| Tasting Notes | - Color: Rosé Pink
- Aroma: Crisp bright wine with dark berry and chocolate undertones
- Flavor: Apples, pears and green grapes undercut with oak, tequila, and sweet orange peel. Bright acidic smoothed with agave and floral rose.
- Finish: Tangy lime
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| Feature Bullet 1 | Cuervo Margaritas account for 4 of the 5 top-selling Prepared Cocktails SKUs |
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| Feature Bullet 2 | Quality prepared cocktails for everywhere, anytime. Serve chilled, over ice, or frozen! |
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| Feature Bullet 3 | Apples, pears & green grapes meld with oak, tequila & sweet orange peel. Agave & floral rose finish |
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| Feature Bullet 4 | Exclusively made with Cuervo tequila |
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| Feature Bullet 5 | Quality margaritas with innovative flavor combinations |
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| B2B Brand Description | Cuervo has the highest penetration during summer among the RTS brands & is the #1 margarita brand |
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| B2B Variant Description | Cuervo is the #1 RTS brand offering a variety of drink options & flavors |
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| B2C Brand Description | The world’s #1 ready-to-serve margaritas come in many classic, fruity and fun flavors! |
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| B2C Variant Description | Jose Cuervo® Sparkling Rosé Margarita is made with tequila, triple sec, lime, and real rosé wine |
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| Brand Statement/Slogan | Cuervo Sparkling Margaritas: enjoy the best conveniently |
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| Brand Tasting Note Statement | World’s #1 ready-to-serve margaritas in vivid & fun flavors |
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| Brand Origin Statement | Classic & fruity margaritas made with Cuervo tequila |
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| Brand Award Statement | Cuervo Margaritas lead top-selling Prepared Cocktails SKUs |
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| Keywords | margarita, Mexico, ready, cocktail, agave, lime, summer, spring, party, anytime, tequila, rosé, wine, pink, crisp, dark, berry, chocolate, grapes, oak, orange, fruit, chill |
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| Insights Bullet 1 | Jose Cuervo Sparkling is one of the top 20 Ready To Drink brands. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Jose Cuervo Sparkling's Strawberry Lime Margarita is up by double-digits vs. YA. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | Ready To Drinks are hottest spirits category: sales +31% in L52 wks. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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