| Brand Short Description | Jose Cuervo® Sparkling Cocktails made to enjoy anywhere, anytime. Made with real tequila, just chill, open and cheers with friends! |
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| Brand Long Description | Jose Cuervo® Sparkling Cocktails made with real Jose Cuervo tequila, triple sec, and citrus. Enjoy anywhere, anytime just chill, open and cheers with friends! |
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| Variant Short Description | Enjoy Jose Cuervo® margaritas anywhere. Jose Cuervo® Sparkling Strawberry Margarita is made with tequila, triple sec, natural strawberry, citrus flavors |
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| Variant Long Description | Jose Cuervo® Sparkling Strawberry Margarita is a bubbly twist on a margarita made with Jose Cuervo® tequila, triple sec, natural strawberry and citrus flavors. Chilled or on the rocks. Just open and enjoy! (8% ABV – 16 proof)
• Share Cuervo® margaritas— anytime, anywhere. Easy, on-the-go packaging for many occasions with Classic Margarita and other delicious Sparkling flavors in cans. No mixing required. |
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| Mandatory Legal Language | Margarita with Jose Cuervo® Tequila. 6-8% Alc./Vol. (12-16 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2022 Proximo, Jersey City, NJ. Please drink responsibly |
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| Tasting Notes | - Color: Vibrant red
- Aroma: Sweet strawberry with citrus backnotes
- Flavor: Bold strawberry flavor balanced with the tang of lime and agave
- Finish: Tangy berry lime
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| Feature Bullet 1 | Cuervo Margaritas account for 4 of the 5 top-selling Prepared Cocktails SKUs |
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| Feature Bullet 2 | Refreshing cocktail in a 355ml (12oz) can: a great way to enjoy a Cuervo margarita on the go! |
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| Feature Bullet 3 | Flavor: Bold strawberry flavor balanced with the tang of lime & agave; tangy berry lime finish |
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| Feature Bullet 4 | Share Sparkling Strawberry Margarita - made by pioneer prepared cocktails brand Cuervo - anytime, anywhere |
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| Feature Bullet 5 | Quality margaritas with innovative flavor combinations |
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| B2B Brand Description | Cuervo has the highest penetration during summer among the RTS brands & is the #1 margarita brand |
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| B2B Variant Description | Cuervo is the #1 RTS brand offering a variety of drink options & flavors |
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| B2C Brand Description | The world’s #1 ready-to-serve margaritas come in many classic, fruity and fun flavors! |
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| B2C Variant Description | Bold strawberry flavor balanced with the tang of lime & agave; tangy berry lime finish |
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| Brand Statement/Slogan | Cuervo Sparkling Margaritas: enjoy the best conveniently |
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| Brand Tasting Note Statement | World’s #1 ready-to-serve margaritas in vivid, fun flavors |
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| Brand Origin Statement | Classic & fruity margaritas made with Cuervo tequila |
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| Brand Award Statement | Cuervo Margaritas lead top-selling Prepared Cocktails SKUs |
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| Keywords | margarita, Mexico, ready, cocktail, agave, lime, summer, spring, party, anytime, tequila, sparkling, triple sec, picnic, garden, anywhere, anytime, strawberry, sweet, bold, tangy, berry, citrus, chill |
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| Insights Bullet 1 | Jose Cuervo Sparkling is one of the top 20 Ready To Drink brands. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Jose Cuervo Sparkling's Strawberry Lime Margarita is up by double-digits vs. YA. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | Ready To Drinks are hottest spirits category: sales +31% in L52 wks. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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