| Brand Short Description | Jose Cuervo® Sparkling Cocktails made to enjoy anywhere, anytime. Made with real tequila, just chill, open and cheers with friends! |
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| Brand Long Description | Jose Cuervo® Sparkling Cocktails made with real Jose Cuervo tequila, triple sec, and citrus. Enjoy anywhere, anytime just chill, open and cheers with friends! |
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| Variant Short Description | Jose Cuervo® Sparkling Cocktails Variety Pack made to enjoy anywhere, anytime. Made with real tequila, just chill, open and cheers with friends! |
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| Variant Long Description | Jose Cuervo® Sparkling Variety pack includes 8 flavorful ready-to-drink cocktails with real tequila. Made with Jose Cuervo tequila, triple sec, and citrus flavors, all in a can. Taste all the sparkling flavors! Ready to go, just open and enjoy! (5.9% ABV – 11.8 proof). |
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| Mandatory Legal Language | Jose Cuervo® Tequila, Triple Sec, Natural Flavors and Certified Color. 5.9% Alc./Vol. (11.8 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, cuervo.com. Please drink responsibly. |
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| Tasting Notes | - Color: Juicy lime / Vibrant red / Juicy lime / A pink blush
- Aroma: Citrus notes / Sweet strawberry with citrus backnotes / Sweet and citrusy / Floral lemon on a cotton candy and red berry background
- Flavor: Balance between lime and tequila with a hint of fizz / Bold strawberry flavor balanced with the tang of lime and agave / Sweet bubbly grapefruit is enhanced with agave and lime notes / Ripe raspberries, strawberries and oranges up front
- Finish: Tart lime / Tangy berry lime / Tangy grapefruit / Sweet lemon peel and tequila finish
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| Feature Bullet 1 | A bright twist on tradition, Jose Cuervo® Sparkling Cocktails are lifted with light carbonation for bold flavor and a crisp finish. |
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| Feature Bullet 2 | At 5.9% ABV, they deliver a great cocktail taste in a lighter, more convenient format. |
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| Feature Bullet 3 | An 8-can Jose Cuervo® Sparkling Cocktails Variety Pack that offers four refreshing cocktails, delivering convenient, crowd-pleasing taste for any group. |
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| Feature Bullet 4 | Vibrant Jose Cuervo® Sparkling Cocktails cans showcase agave and citrus elements that reflect the bold taste and refreshing carbonation inside. |
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| Feature Bullet 5 | From the iconic Jose Cuervo® brand, Jose Cuervo® Sparkling Cocktails bring trusted tequila heritage into ready-to-drink cans for any occasion. |
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| B2B Brand Description | Jose Cuervo® Sparkling Cocktails Variety Pack made to enjoy anywhere, anytime. Made with real tequila, just chill, open and cheers with friends! |
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| B2B Variant Description | Jose Cuervo® Sparkling Cocktails Variety Pack made to enjoy anywhere, anytime. Made with real tequila, just chill, open and cheers with friends! |
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| B2C Brand Description | Jose Cuervo® Sparkling Cocktails made to enjoy anywhere, anytime. Made with real tequila, just chill, open and cheers with friends! |
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| B2C Variant Description | Jose Cuervo® Sparkling Cocktails Variety Pack made to enjoy anywhere, anytime. Made with real tequila, just chill, open and cheers with friends! |
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| Brand Statement/Slogan | Jose Cuervo® Sparkling Cocktails made to enjoy anywhere, anytime. Just chill, open, and cheers with friends! |
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| Brand Tasting Note Statement | World’s #1 ready-to-serve margaritas in vivid & fun flavors |
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| Brand Origin Statement | Sparkling Tequila Cocktail made with real Jose Cuervo® tequila |
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| Brand Award Statement | Gold and Silver award winners from the The Spirits Business Global Pre-Mixed, RTD & Hard Seltzer Masters. |
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| Keywords | margarita, paloma, variety, 8 pack, tequila, Mexico, ready, cocktail, agave, lime, lemonade, summer, spring, party, day, sparkling, triple sec, picnic, garden, pool, anywhere, anytime, raspberry, sweet, bold, tangy, berry, citrus, chill, can, refreshing, lemon, classic, easy, chilled, fizz, strawberry, outside, natural, pink, grapefruit |
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| Insights Bullet 1 | Ready to Drink 8 pack is the fastest growing pack size; 8 packs represent 37% of the category in $ share. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Ready To Drink 5-5.9% ABV RTD cocktails are growing 20% faster than category average and have the second largest $ share |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | Margaritas and Palomas dominate share and gains within tequila based RTDs – both of which are in the Jose Cuervo Sparkling Cocktails Variety Pack. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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