| Brand Short Description | Whisky born of the rich tradition of the Pendleton Round-Up rodeo: saluting the American west |
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| Brand Long Description | Pendleton® was created to celebrate the spirit of American cowboys, a heritage of living boldly, drinking well and tasting the moment. Pendleton is the official spirit of ProRodeo and the official whisky of PBR. Pendleton crafts ultra-premium whiskies distilled in Canada from the finest northern grains and cut with glacier-fed water from Mt. Hood, Oregon’s highest peak. The brand offers Original, Midnight, 1910 Rye, 1910 Bourbon and Directors’ Reserve varieties. |
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| Variant Short Description | Pendleton® Whisky is made for grilling season. Uncommonly smooth, bold, and best enjoyed after a hard day's work, it's the well-earned reward that brings friends and family together around the grill. This durable metal grill scraper makes cleanup easier so you can focus on savoring the moment. |
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| Variant Long Description | Summer grilling is at an all-time high, and consumers are looking for moments to reward themselves after a hard day's work. Pendleton® Whisky, born of the Great American West and steeped in True Western Tradition, fits perfectly with these occasions. Pendleton's smooth, approachable whisky reflects the spirit of the West, making it the ideal companion to backyard gatherings.
This Grilling VAP is a limited-time summer offer featuring a durable, branded grill scraper paired with our smooth, approachable liquid that reinforces craftsmanship, quality, and the spirit of the West.
Case Configuration: 12 bottles per case - 6 with grill scraper on-pack / 6 without |
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| Mandatory Legal Language | Pendleton® Blended Canadian Whisky. 40% Alc./Vol. (80 proof). ©2026 Pendleton Distillers, proximospirits.com. Please drink responsibly. LET’ER BUCK and the bucking horse logo are registered trademarks of The Pendleton Round-Up Association. PENDLETON is a registered trademark of Pendleton Woolen Mills. |
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| Tasting Notes | - Color: Golden amber.
- Aroma: Vanilla, honey, butterscotch and custard join together for a pleasing aroma, with a hint of freshly-grated cinnamon bark
- Flavor: Warm fall fruits and honey balanced with a hint of spice
- Finish: Smooth, with medium balance.
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| Feature Bullet 1 | Distilled from the finest Northern grains; made using glacier-fed spring water from Mt. Hood |
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| Feature Bullet 2 | Perfect Serve: savor neat, as a shot, or in a cocktail like the Original Cowboy |
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| Feature Bullet 3 | Flavor of warm fall fruits and honey balanced with a hint of spice. Medium balance & smooth finish |
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| Feature Bullet 4 | A blended Canadian whisky, is crafted by combining various aged whiskies |
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| Feature Bullet 5 | Pendleton's smooth, approachable whisky pairs perfectly with smoky, grilled flavors. |
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| B2B Brand Description | Pendleton competes cross-category & has opportunity to grow within 75% of the whiskey category |
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| B2B Variant Description | Crafted using a masterful blend of ultra-premium whiskies distilled from the finest Northern grains |
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| B2C Brand Description | Thrill the senses. The official whisky of Western Sports & the American rodeo culture |
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| B2C Variant Description | Elevate casual experiences with the taste of warm fall fruits & honey balanced with a hint of spice |
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| Brand Statement/Slogan | A Hard Day's Work Deserves A Smooth Finish |
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| Brand Tasting Note Statement | Pemium Canadian whisky: complex taste & silky finish |
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| Brand Origin Statement | Whisky commemorating the Pendleton Round-Up rodeo and the American West |
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| Brand Award Statement | Double Gold and Consumers' Choice, SIP Awards 2023 |
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| Keywords | grilling, outdoor grilling, bbq, whisky, Canadian, blended, oak, summer, smooth, gold, vanilla, honey, fruit, spice, cowboys, premium, country, western |
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| Insights Bullet 1 | Pendleton® Original's growth rate is more than 6x that of total Canadian whisky. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Pendleton® Original sales have grown by nearly 40% over the past 5 years (CAG: 6.9%). |
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| Insights Bullet 2 Source | IWSR |
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| Insights Bullet 3 | NEW: Pendleton Original is a Top 5 Canadian whisky brand (unflavored). |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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