| Brand Short Description | Whisky born of the rich tradition of the Pendleton Round-Up rodeo: saluting the American west |
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| Brand Long Description | Pendleton® was created to celebrate the spirit of American cowboys, a heritage of living boldly, drinking well and tasting the moment. Pendleton is the official spirit of ProRodeo and the official whisky of PBR. Pendleton crafts ultra-premium whiskies distilled in Canada from the finest northern grains and cut with glacier-fed water from Mt. Hood, Oregon’s highest peak. The brand offers Original, Midnight, 1910 Rye, 1910 Bourbon and Directors’ Reserve varieties. |
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| Variant Short Description | Pendleton® Whisky is the story of a town, a rodeo and a whisky; honoring the century-old tradition that is the Pendleton Round-Up, one of the oldest and most prestigious rodeos in the west. |
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| Variant Long Description | Each batch of Pendleton® is crafted using a masterful blend of ultra-premium whiskies distilled from the finest Northern grains. An oak barrel aged whisky. We choose stocks from multiple years and age in American oak barrels before cutting to proof with pristine glacier-fed spring water from Oregon’s highest peak, Mt. Hood. This time-honored process provides a consistently rich flavor with an uncommonly smooth finish. (40% ABV – 80 proof) |
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| Mandatory Legal Language | Pendleton® Blended Canadian Whisky. 40% Alc./Vol. (80 proof). ©2026 Pendleton Distillers, proximospirits.com. Please drink responsibly. LET’ER BUCK and the bucking horse logo are registered trademarks of The Pendleton Round-Up Association. PENDLETON is a registered trademark of Pendleton Woolen Mills. |
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| Tasting Notes | - Color: Golden amber.
- Aroma: Vanilla, honey, butterscotch and custard join together for a pleasing aroma, with a hint of freshly-grated cinnamon bark
- Flavor: Warm fall fruits and honey balanced with a hint of spice
- Finish: Smooth, with medium balance.
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| Feature Bullet 1 | Distilled from the finest Northern grains; made using glacier-fed spring water from Mt. Hood |
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| Feature Bullet 2 | Perfect Serve: savor neat, as a shot, or in a cocktail like the Original Cowboy |
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| Feature Bullet 3 | Flavor of warm fall fruits and honey balanced with a hint of spice. Medium balance & smooth finish |
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| Feature Bullet 4 | A blended Canadian whisky, is crafted by combining various aged whiskies |
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| Feature Bullet 5 | Pendleton Original is Vegan, Vegetarian, and Keto Friendly |
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| B2B Brand Description | Pendleton competes cross-category & has opportunity to grow within 75% of the whiskey category |
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| B2B Variant Description | Crafted using a masterful blend of ultra-premium whiskies distilled from the finest Northern grains |
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| B2C Brand Description | Thrill the senses. The official whisky of Western Sports & the American rodeo culture |
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| B2C Variant Description | Elevate casual experiences with the taste of warm fall fruits & honey balanced with a hint of spice |
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| Brand Statement/Slogan | The spirit of American cowboys: live boldly, drink well |
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| Brand Tasting Note Statement | Super-premium Canadian whisky: complex taste & silky finish |
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| Brand Origin Statement | Whisky saluting Pendleton Round-Up rodeo & the American west |
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| Brand Award Statement | Double Gold and Consumers' Choice, SIP Awards 2023 |
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| Keywords | whisky, Canadian, blended, oak, spring, summer, smooth, gold, vanilla, honey, fruit, spice, cowboys, rodeo, premium, country, western |
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| Insights Bullet 1 | Pendleton® Original's growth rate is more than 6x that of total Canadian whisky. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Pendleton® Original sales have grown by nearly 40% over the past 5 years (CAG: 6.9%). |
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| Insights Bullet 2 Source | IWSR |
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| Insights Bullet 3 | NEW: Pendleton Original is a Top 5 Canadian whisky brand (unflavored). |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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