| Brand Short Description | The #1 selling black spiced rum in the US, and the world’s 1st black spiced rum. Caribbean rums made with secret spices to satisfy & intrigue! |
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| Brand Long Description | One of the fastest-growing rum brands, The Kraken® is a Caribbean rum, made with secret spices. It gets its name from the legendary sea monster rumored to have attacked a ship carrying spiced rum in Caribbean waters. The Kraken monster was known for its deadly tentacles, razor-sharp teeth, and insatiable appetite. To both honor and appease the beast, the lost barrels of rum were renamed The Kraken. |
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| Variant Short Description | World’s 1st black spiced rum and one of the fastest-growing rum brands. The Kraken® Black Spiced Rum (Original) is a 94-proof Caribbean black spiced rum. It has a distinct flavor of cinnamon, vanilla and nutmeg with a smooth and spicy finish. |
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| Variant Long Description | One of the fastest-growing rum brands, The Kraken® is the world’s first black spiced rum, housed in an iconic bottle. Taste the flavors of cinnamon, vanilla, and nutmeg and experience its magic. The Kraken® Original is 94 proof. It has a distinct aroma of caramel, toffee and spice with flavors of cinnamon and vanilla and a lingering spicy finish. (47% ABV - 94 proof) The Kraken®, blended with secret spices, is perfect to spice up classics and new favorite cocktails or as a shot. |
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| Mandatory Legal Language | The Kraken® Black Spiced Rum. Rum with Natural Flavors and Caramel Color. 47% Alc./Vol. (94 proof). ©2026 Kraken Rum Co., krakenrum.com. Like the deepest sea, the Kraken® should be treated with great respect and responsibility. |
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| Tasting Notes | - Color: Strong, rich, black and smooth, made with 13 secret spices
- Aroma: Toffee, allspice and clove
- Flavor: Notes of vanilla, ginger and peppercorns
- Finish: Smooth, clean and bold
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| Feature Bullet 1 | Black Spiced Rum: crafted with Caribbean rum + a blend of secret spices |
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| Feature Bullet 2 | Perfect Serve: Spice up your classic or favorite new cocktail or as a shot |
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| Feature Bullet 3 | Aroma & Flavor: Caramel & spice on the nose; flavors of cinnamon, vanilla and nutmeg |
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| Feature Bullet 4 | Taste the flavors of cinnamon, vanilla, and nutmeg and experience its magic |
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| Feature Bullet 5 | The Kraken recalls sea monsters that legend says attacked a ship with spiced rum in Caribbean waters |
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| B2B Brand Description | The #1 selling black spiced rum in the US & the world’s 1st black spiced rum with intriguing secret spices |
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| B2B Variant Description | The #1 selling black spiced rum in the US. Caribbean rums with secret spices to satisfy & intrigue! |
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| B2C Brand Description | Caribbean rum, made with secret spices. It gets its name from the legendary sea monster The Kraken |
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| B2C Variant Description | Taste the flavors of cinnamon, vanilla, nutmeg & experience its magic. Kraken® Original is 94-proof |
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| Brand Statement/Slogan | The #1 selling black-spiced rum in America |
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| Brand Tasting Note Statement | Caribbean rums crafted with intriguing spices to satisfy |
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| Brand Origin Statement | World’s 1st black spiced rum: Caribbean rum & secret spices |
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| Brand Award Statement | Multiple Award-winning: Gold medal in spirits competitions |
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| Keywords | party, mystery, spice, Caribbean, black, caramel, toffee, cinnamon, vanilla, nutmeg, spicy, spring, summer, anytime, friends, dark |
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| Insights Bullet 1 | The #1 Black Spiced Rum in the Premium Dark Rum Category |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Kraken® Rum is the Category Leader with 42% Share of Premium Dark Rum. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | Kraken Original is the number-two Premium rum brand. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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