| Brand Short Description | JAJA is born to restore tequila to its roots with a high-quality product and a lighthearted spirit intended to bring together good laughs with great company. "JAJA" like "ha-ha", in case you didn't quite get that yet. |
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| Brand Long Description | A few years ago, three friends noticed that high-quality tequila was being sipped a little too seriously, while the so-called “fun” tequila was entirely undrinkable. They realized that quality didn't have to mean compromising on spirit. So, they set-out to craft something that checked both boxes. With the help of Alex & Drew from The Chainsmokers, they found the perfect balance between quality and fun, creating a brand perfect for celebrating the little things in life. JAJA was born to restore tequila to its roots with a high-quality product and a lighthearted spirit intended to bring together good laughs with great company. "JAJA" like "ha-ha", in case you didn't quite get that yet. |
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| Variant Short Description | Aged for one year in American Oak barrels, JAJA Añejo is an exceptional tequila with a full-bodied profile and a complex range of flavors, including notes of roasted coffee, dried fruit and vanilla. Our Añejo has been around a bit, but still always down for a party. |
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| Variant Long Description | Our small-batch Añejo is handcrafted using only 100% Agave Azul from the Highlands of Jalisco. JAJA is GMOs-free and gluten-free, vegan-friendly with OK Kosher certification. Aged for one year in American Oak barrels, our Añejo is an exceptional tequila with a full-bodied profile and a complex range of flavors, including notes of roasted coffee, dried fruit and vanilla. Our Añejo has been around a bit, but still always down for a party. |
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| Mandatory Legal Language | JAJA® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by JAJA Spirits LLC. ©2026 Proximo, hola@jajatequila.com. Please drink responsibly. |
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| Tasting Notes | - Color: Deep gold with copper sparkles
- Aroma: Roasted coffee, caramel, prune and dried fruit
- Flavor: Roasted agave, smooth caramel
- Full-bodied honeyed finish
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| Feature Bullet 1 | JAJA is GMOs and gluten free, vegan-friendly with OK Kosher certification |
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| Feature Bullet 2 | Eco-Friendly Tequila: Made with only sustainably sourced ingredients & packaging materials |
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| Feature Bullet 3 | Añejo Flavor: Wood, caramel, cooked agave, vanilla & persistent sweet note |
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| Feature Bullet 4 | Serve: Neat, with ice or in elevated cocktails. The life of the party, smooth & endlessly satisfying |
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| Feature Bullet 5 | Our superior craftsmanship & down-to-earth approach highlight the care that goes into each bottle |
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| B2B Brand Description | Our award-winning 100% Blue Agave, JAJA® Tequila is a testament to our firm commitment to quality |
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| B2B Variant Description | Our small-batch Añejo is handcrafted using only 100% Agave Azul from the Highlands of Jalisco |
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| B2C Brand Description | Our award-winning 100% Blue Agave, JAJA® Tequila is a testament to our firm commitment to quality |
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| B2C Variant Description | Aged for a year in American Oak barrels: JAJA Añejo, an exceptional tequila with full-bodied flavor |
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| Brand Statement/Slogan | JAJA' or 'HA HA' in English is not your ordinary tequila |
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| Brand Tasting Note Statement | Añejo: Oak, caramel, cooked agave, vanilla & mild sweet note |
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| Brand Origin Statement | JAJA is rich & refined but still down-to-earth! |
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| Brand Award Statement | 20+ prestigious awards & "2023 Tequila of the Year" |
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| Keywords | JAJA Tequila, tequila, quality, anejo tequila, anejo, agave, 100% agave, celebrity, California, JAJA, award winning tequila |
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| Insights Bullet 1 | Jaja Añejo sales are +72% vs. YA. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Jaja Añejo's sales have nearly tripled since 2021. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
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| Insights Bullet 3 | Añejo sales are up by more than 75% since 2020. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
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