| Brand Short Description | Created by 11th-generation master Juan Dobel, blending time-honored techniques with bold innovation like Dobel Diamante - the world's first Cristalino. |
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| Brand Long Description | Dobel Tequila is where over 2 centuries of tequila-making heritage meets bold innovation. Founded by 11th-generation tequila master Juan Dobel, every drop is crafted from 100% blue agave grown on a single family-owned estate in the volcanic lowlands of Tequila, Jalisco. Dobel is celebrated for creating the world’s first Cristalino — Dobel Diamante among other firsts. The portfolio includes Diamante, Blanco, Reposado, Añejo, Pavito, and Dobel 50 Cristalino Extra Añejo, each representing the pinnacle of craftsmanship. Whether sipped neat or elevating your cocktails, Dobel Tequila delivers the perfect balance of heritage, artistry, and modern sophistication — an invitation to taste tequila at its finest. |
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| Variant Short Description | Maestro Dobel 50® Cristalino Extra Añejo is a rich, silky liquid with notes of fig, quince, date, pineapple and pumpkin & a pleasing finish. Aged in American and Eastern European oak barrels, filtered to crystal clarity. |
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| Variant Long Description | Maestro Dobel 50® Cristalino is a smooth, silky, sensational liquid. This luxury Cristalino was originally created to celebrate the 50th anniversary of our Founder Juan Domingo Beckmann Legorreta, for whom our product is named. This compelling spirit heightens the senses, from its marriage of caramel, honey, agave and dried fruit aroma, to its voluminously rich taste and long finish. It is crafted from 100% blue agave sourced from a single family-owned estate in the volcanic lowlands of Tequila, Mexico. The artisanal process includes slow-cooking, slow double-distillation then aging in American and Eastern European oak barrels for at least three years before undergoing a proprietary filtration process that removes the color but maintains the complexity of this sensational liquid. (ABV 40%, Proof 80) |
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| Mandatory Legal Language | Maestro Dobel® Tequila. 40% Alc./Vol. (80 Proof). Trademarks owned by Maestro Tequilero, S.A. de C.V. ©2026 Proximo, maestrodobel.com. Please enjoy responsibly. |
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| Tasting Notes | - Color: Clear, sparkles with steel and platinum reflections
- Aroma: Compelling marriage of caramel, honey, cooked agave and dried fruit with hints of chocolate, tobacco and sweets. Herbal notes and a touch of light freshness, lingering vanilla and nutmeg
- Flavor: Voluminous, rich taste fills the palate with a silky mouth-feel. Notes of fig, quince, date, pineapple and pumpkin. Hints of cinnamon, vanilla and clove emerge with each sip
- Finish: Long and pleasant
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| Feature Bullet 1 | 100% agave spirit in traditional
copper alembic stills for clarity and purity |
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| Feature Bullet 2 | Perfect Serve: Neat or on the rocks with a twist of lemon. |
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| Feature Bullet 3 | Voluminous taste with notes of fig, quince, date, pineapple; with each sip cinnamon, vanilla, clove emerge |
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| Feature Bullet 4 | Slow double-distillation in copper pot stills to obtain only the heart of the distillate. |
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| Feature Bullet 5 | A true collector’s item in beautifully luxurious packaging: perfect collectible for gifting |
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| B2B Brand Description | Maestro Dobel has been one of the best-performing tequila brands in the ultra-premium segment |
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| B2B Variant Description | A precise blend of art & science, Maestro Dobel 50 is a luxury Extra Añejo Cristalino |
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| B2C Brand Description | Maestro Dobel invests in elevated experiences: PGA Tour, Ferrari Challenge N.A., tennis, art fairs |
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| B2C Variant Description | Voluminous notes of fig, quince, date, pineapple; with each sip cinnamon, vanilla, clove emerge |
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| Brand Statement/Slogan | Leading the drive in creating ultra-luxurious expressions |
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| Brand Tasting Note Statement | Innovative brand with a range of distinct flavor profiles |
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| Brand Origin Statement | The legacy of 11th generation tequila producer Juan “Dobel” |
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| Brand Award Statement | Multiple gold medals in international competitions |
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| Keywords | aged, tequila, fig, quince, date, pineapple, pumpkin, winter, fall, neat, cinnamon, vanilla, clove, smooth, winter, fall |
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| Insights Bullet 1 | Dobel 50® Cristalino sales have jumped by more than 3x since 2021. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
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| Insights Bullet 2 | Dobel 50® Cristalino's growth rate was more than 3x total luxury tequila ($100+) over the past year. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | Extra Añejo sales have more than doubled since 2020. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
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