| Brand Short Description | World’s #1 tequila brand. Double-distilled tequilas from Jose Cuervo: the 1st family of Tequila. |
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| Brand Long Description | Jose Cuervo® is the world’s #1 tequila brand. The 1st commercial producers of tequila maintains quality tequila production from farm to bottle. Cuervo tequilas are crafted with blue agave from the family estate in Jalisco, Mexico and can be savored in Especial, Tradicional and Reserva de la Familia® brands.
• The world’s #1 cocktail, The Margarita, is best enjoyed with Cuervo tequila! Cuervo offers ready-to-drink cocktails under the Authentic Margarita, Golden Margarita and Sparkling Margarita brands. |
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| Variant Short Description | Jose Cuervo® Tradicional® Reposado is aged 100% blue agave. Herbaceous essence & cooked agave flavor with stewed tropical fruits. |
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| Variant Long Description | Artisanal Jose Cuervo Tradicional® Reposado is distilled from select 100% blue agave, rested in charred oak and is very “tequilero” in character. It is light straw in color and has an herbaceous essence of agave. Its flavor is of cooked agave and stewed tropical fruits backed by lingering notes of vanilla, clove, cinnamon, and toffee (40% ABV-80 proof).
• Family Estate Grown, Small-Batch Tequila. Tradicional celebrates a family tradition started over 200 years ago. The agave is harvested from the family estate, the largest agave holder in all of Mexico. |
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| Mandatory Legal Language | Jose Cuervo® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, cuervo.com. Please drink responsibly. |
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| Tasting Notes | - Color: Light straw hue
- Aroma: Essence of agave with blend of herbaceous notes and oak notes, including vanilla, caramel and toast
- Flavor: Cooked agave and stewed tropical fruits backed by lingering notes of vanilla, clove, cinnamon, and toffee
- Finish: Warm and spicy
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| Feature Bullet 1 | We are the original! The 1st tequila distillery & the tequila used in the first-ever margarita |
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| Feature Bullet 2 | Perfect Serve: Neat or Tradicional® Paloma |
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| Feature Bullet 3 | Flavor: Cooked agave & stewed tropical fruits with notes of vanilla, clove, cinnamon & toffee |
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| Feature Bullet 4 | Distilled from select 100% blue agave rested in charred oak & very “tequilero” in character |
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| Feature Bullet 5 | Herbaceous essence & cooked agave flavor with stewed tropical fruits. Warm & spicy finish |
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| B2B Brand Description | Stock the #1 selling tequila brand in the world. Innovation drives trial. |
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| B2B Variant Description | The Cuervo Tradicional line, which has been masterfully made for over 200 years |
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| B2C Brand Description | Tradicional is a compelling trade-up for tequila drinkers seeking an enhanced drinking experience |
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| B2C Variant Description | Flavor: Cooked agave & stewed tropical fruits with notes of vanilla, clove, cinnamon & toffee |
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| Brand Statement/Slogan | 250 years of craftmanship: the 1st tequila distillery |
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| Brand Tasting Note Statement | A compelling trade-up for an enhanced drinking experience |
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| Brand Origin Statement | 250 years of expertise & recipes handed down for generations |
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| Brand Award Statement | Award-winning brand: Platinum & Gold in top competitions |
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| Keywords | anytime, spring, summer, party, 100% agave, herb, warm, spicy, oak, tequila, original, Cinco de Mayo |
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| Insights Bullet 1 | Jose Cuervo Tradicional Reposado is the #5 Reposado in the $20-$25 range. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Jose Cuervo Tradicional has been one of the top-selling Reposados for nearly a decade. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | Reposado may be tequila's hottest category: sales are +29% over the past year. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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