| Brand Short Description | Created by 11th-generation master Juan Dobel, blending time-honored techniques with bold innovation like Dobel Diamante - the world's first Cristalino. |
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| Brand Long Description | Dobel Tequila is where over 2 centuries of tequila-making heritage meets bold innovation. Founded by 11th-generation tequila master Juan Dobel, every drop is crafted from 100% blue agave grown on a single family-owned estate in the volcanic lowlands of Tequila, Jalisco. Dobel is celebrated for creating the world’s first Cristalino — Dobel Diamante among other firsts. The portfolio includes Diamante, Blanco, Reposado, Añejo, Pavito, and Dobel 50 Cristalino Extra Añejo, each representing the pinnacle of craftsmanship. Whether sipped neat or elevating your cocktails, Dobel Tequila delivers the perfect balance of heritage, artistry, and modern sophistication — an invitation to taste tequila at its finest. |
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| Variant Short Description | Maestro Dobel Añejo is American white oak barrel-aged. Different vintages of añejo are combined for deeper, complex flavor |
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| Variant Long Description | A defined and distinct character, Maestro Dobel® Añejo is aged in American white oak barrels. Vintages of the tequila from different phases of the aging process are then combined to yield superior flavor. Best savored slowly on its own, either neat or on the rocks. (ABV 40% - 80 proof).
• The signature of Juan "Dobel" is found on every bottle. He is proud to have this brand bear his name, as it is a testament of tradition and innovation. He calls upon a rich heritage of tequila-making by looking to the past to improve the future of the category. |
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| Mandatory Legal Language | Maestro Dobel® Tequila. 40% Alc./Vol. (80 Proof). Trademarks owned by Maestro Tequilero, S.A. de C.V. ©2026 Proximo, maestrodobel.com. Please enjoy responsibly. |
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| Tasting Notes | - Color: Dark amber with bright golden, coppery tones
- Aroma: Toasted oak
- Flavor: Wood dominant profile, similar to a single malt whiskey with sweet, nutty and vanilla flavors. Agave and fruit notes are present making this an incredibly complex yet smooth liquid.
- Finish: Silky-smooth, long
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| Feature Bullet 1 | Aged in American white oak barrels. Vintages from different phases are combined for superior flavor |
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| Feature Bullet 2 | Best savored slowly on its own, either neat or on the rocks. |
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| Feature Bullet 3 | Bold wood profile like single malt: sweet nut & vanilla flavors. Agave & fruit notes add complexity |
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| Feature Bullet 4 | Uncommonly smooth tequila created in a 100% natural process designed by our maestro tequileros |
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| Feature Bullet 5 | Dobel’s iconic packaging is a modern twist on a vintage apothecary-style bottle. |
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| B2B Brand Description | Maestro Dobel has been one of the best-performing tequila brands in the ultra-premium segment |
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| B2B Variant Description | Dobel Añejo: American white oak barrel aged. Different añejo vintages mixed for deep, complex flavor |
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| B2C Brand Description | Maestro Dobel invests in elevated experiences: PGA Tour, Ferrari Challenge N.A., tennis, art fairs |
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| B2C Variant Description | Bold wood profile like single malt: sweet nut & vanilla flavors. Agave & fruit notes add complexity |
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| Brand Statement/Slogan | Leading the drive in creating ultra-luxurious expressions |
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| Brand Tasting Note Statement | Innovative brand with range of distinct flavor profiles |
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| Brand Origin Statement | The legacy of 11th generation tequila producer Juan “Dobel” |
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| Brand Award Statement | Masters of the art of tequila-making: many firsts created |
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| Keywords | aged, tequila, oak, gold, nutty, sweet, fruit, winter, fall, neat, 100% agave, smooth, winter, fall |
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| Insights Bullet 1 | Dobel® Añejo's sales have grown more than 50% since 2020. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
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| Insights Bullet 2 | Dobel® Añejo is one of the top 10 selling Añejos in the $50-$60 tier. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | Añejo sales are up by more than 75% since 2020. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
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