| Brand Short Description | Reserva de la Familia® is the crown jewel of the Cuervo family of tequilas. For over 11 generations, Reserva de la Familia® was a family secret only shared with the closest of friends. In 1995, to celebrate their 200-year anniversary, the family decided to share this special blend with people who truly savor an exceptional tequila. |
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| Brand Long Description | A Family Secret for Generations
Reserva de la Familia® is Cuervo’s finest tequila. For over 11 generations, it was a family secret only shared with the closest of friends. In 1995, to celebrate the 200-year anniversary of Jose
Cuervo®, the family decided to share this special blend with people who truly savor exceptional tequila. Its represent the highest quality ofteuila-making. Expressions include Platino, Reposado, Cristalino and Extra Añejo tequilas. Each bottle is made of blown glass, individually numbered, hand labeled and then sealed with wax to reflect the ultra-premium quality of Reserva de la Familia®. |
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| Variant Short Description | Time, dedication, and tradition define the spirit of this limited-edition Private Cask Añejo Tequila, presented by Reserva de la Familia, the Crown Jewel of the Jose Cuervo Family. Our Private Cask Collection is sourced exclusively from a diverse range of unique casks hidden away in the cellars of our distillery, La Rojeña. |
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| Variant Long Description | Reserva de la Familia® Private Cask Edition No. One is an limited-time offering of four distinct blends of Añejo tequila. Each of the four distinct blends is comprised of a unique ratio of Añejo tequila aged in our
featured Colombian Oak cask and Añejo tequila aged in new American and French oak casks. |
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| Mandatory Legal Language | Jose Cuervo® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, Jersey City, NJ. Please drink responsibly. |
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| Tasting Notes | - Color: Deep gold
- Aroma: Chocolate, tobacco
- Flavor: Toasted caramel, dried fruit, baking spices, chocolate
- Finish: Balanced, long-lasting
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| Feature Bullet 1 | Four blends of Añejo tequila: each a unique ratio aged in Colombian Oak, American & French oak casks |
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| Feature Bullet 2 | Perfect Serve: ideally suited for both sipping and Old-Fashioned cocktails |
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| Feature Bullet 3 | Flavor: Toasted Caramel, Dried Fruit, Baking Spices, Chocolate. Balanced long-lasting finish |
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| Feature Bullet 4 | Our Private Cask Collection: exclusively from rare casks hidden in cellars at La Rojeña distillery |
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| Feature Bullet 5 | Presented by Reserva de la Familia, the Crown Jewel of the Jose Cuervo Family. |
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| B2B Brand Description | Major award-winning, ultra-premium luxury tequila offerings backed by 200+ years of expertise. |
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| B2B Variant Description | Time, dedication, & tradition define the spirit of this limited-edition Private Cask Añejo Tequila |
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| B2C Brand Description | Taste ultra-premium luxury tequila crafted by 200+ years of expertise. Elevated drinking experience. |
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| B2C Variant Description | Limited-edition Private Cask Añejo Tequila evokes toasted caramel, dried fruit & chocolate notes |
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| Brand Statement/Slogan | Ultra-premium tequila handcrafted by 200 years of expertise |
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| Brand Tasting Note Statement | Handcrafted luxurious tequilas of rich character & taste |
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| Brand Origin Statement | The Crown jewels & finest of the Cuervo family of tequilas |
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| Brand Award Statement | Always winning top awards in international competitions |
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| Keywords | tequila, finest, rare, quality, premium, Cuervo, reserve, complex, rich, smooth, Mexico, limited, añejo |
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