| Long Description | Dubonnet Rouge is a sweet, aromatized wine-based aperitif with roots in both medicinal innovation and glamorous French café culture. Crafted from fortified red wine—comprising Ruby Cabernet, Ruby Red, and Muscat of Alexandria grapes—it's blended with a proprietary mix of herbs, spices, blackcurrant, tea essences, and a hint of cinchona bark for a touch of tannic complexity . Awarded a Royal Warrant by Queen Elizabeth II in 2021, it continues to be cherished thanks to its elegant balance of fruity richness and nuanced herbal depth . At 19% ABV in the U.S., it's considerably richer than the French version (14.8%), offering more structure and presence . Dubonnet shines both neat and in iconic cocktails—particularly the Queen’s preferred mix of two parts Dubonnet and one part gin over ice with a lemon twist . |
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| Feature Bullet 1 | There are many ways to enjoy this spirit |
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| Feature Bullet 2 | Gold and Consumer's Choice Award - SIP 2021 |
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| Feature Bullet 3 | 38 Proof |
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| Feature Bullet 4 | Du Bouchett is a full line of liqueurs and cordials |
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| Tasting Notes | There are hints of black currant, the essence of tea varietals and other ingredients that lend this wine a complexity of taste and potent body. |
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| Tasting Notes: Aroma | Subtle notes of chocolate, and the soft sweetness of dark raspberries. |
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| Brand Story | Founded in 1846 by chemist and wine merchant Sir Joseph Dubonnet, Dubonnet Rouge was crafted to improve quinine’s bitter taste—an essential remedy for French Foreign Legionnaires in malaria-prone North Africa . Over time, it evolved from a medicinal tonic to France's favorite aperitif, favored in Paris’s cafés during the Belle Époque and celebrated across Europe . Its legendary advertising—most famously “Dubo, Dubon, Dubonnet”—captured the public’s imagination and has endured as an icon of art-deco poster art . Today, this aromatised fortified wine, made from a blend of Ruby Cabernet, Ruby Red, and Muscat of Alexandria, infused with herbs, spices and cinchona bark, continues to charm a new generation of drinkers—equally at home in vintage cocktails, celebratory toasts, or as a refined aperitif served over ice. Think wisely. Drink wisely. Must be 21+ to enjoy. |
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