| Long Description | Primero, meaning “the first,” represents the first premium collection of tequila from the Beckmann Estate of Agave. Overseen by eighth generation tequila producer Jorge Beckmann and further guided by Master Tequilero Francisco Quijano, the Primero Collection is produced using agave solely from the Beckmann Estate, leveraging their exclusive family recipe. This recipe captures a particular terroir composition and micro-climate that brings one of the highest sugar yields. The Primero portfolio is crafted using a proprietary species of yeast, adding an element of green fruit and herbs such as eucalyptus that is not found in other tequilas produced locally.
Primero Plata is a small-batch, unaged 100% single estate agave tequila. This Plata Tequila offers a peppery with ripe fruit tones taste, followed by crisp citrus and subtle honey.
Undisputable small batch - a true Tequila.
You’ll find it at Tierra de Agaves: where the world’s longest line of Master Tequileros turn 100% blue weber agave into authentic, award-winning Lunazul Tequila. You’ll also find it wherever Lunazul is sipped & enjoyed. Look up. You’ll find it held high by those who are savvy. By those who seek out quality. By those who aren’t impressed with excess. For those who put tradition above trends. To find it, LOOK TO LUNA.
Our Primero-Cristalino is an Anejo tequila that is aged in American white oak barrels for 18 months. |
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| Feature Bullet 1 | 100% Single Estate Agave |
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| Feature Bullet 2 | Undisputable small batch - a true Tequila. |
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| Feature Bullet 3 | First premium collection of tequila from the Beckmann Estate of Agave |
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| Feature Bullet 4 | Hand-crafted |
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| Tasting Notes 1 | Primero Plata Tequila offers a peppery taste with ripe fruit tones, in addition to crisp citrus notes and a subtle honey flavor. |
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| Tasting Notes: Aroma | Primero Plata Tequila has a wonderfully balanced finish, with long-lasting citrusy, peppery, and herbaceous notes. |
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| Brand Story | Primero, meaning “the first,” represents the first premium collection of tequila from the Beckmann Estate of Agave. Overseen by eighth generation tequila producer Jorge Beckmann and further guided by Master Tequilero Francisco Quijano, the Primero Collection is produced using agave solely from the Beckmann Estate, leveraging their exclusive family recipe. This recipe captures a particular terroir composition and micro-climate that brings one of the highest sugar yields. The Primero portfolio is crafted using a proprietary species of yeast, adding an element of green fruit and herbs such as eucalyptus that is not found in other tequilas produced locally.
You’ll find it at Tierra de Agaves: where the world’s longest line of Master Tequileros turn 100% blue weber agave into authentic, award-winning Lunazul Tequila. You’ll also find it wherever Lunazul is sipped & enjoyed. Look up. You’ll find it held high by those who are savvy. By those who seek out quality. By those who aren’t impressed with excess.
For those who put tradition above trends. To find it, LOOK TO LUNA. |
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