Absolut is the Vodka for Mixing. Redefining the premium vodka landscape when introduced to the US, Absolut became synonymous with art, culture & cocktails. By inspiring a revolution in cocktail creation, Absolut launched a range of first-to-market flavors, becoming an icon it its own right.
Product History
Absolut pioneered the market for flavored vodkas back in the mid 1980’s, with the launch of now legendary Absolut Peppar and Absolut Citron. What started out as two, has now grown into a collection of 17 flavors.
