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Colgate Total Whitening Gel Toothpaste 6.0 oz 5pk
Colgate Total Whitening Gel Toothpaste 6.0 oz 5pk
SKU 61046295 Consumer Unit - GTIN 00035000991478 Case - GTIN 10827854019579 Product Category Oral Care Product Sub Category Toothpaste Product Equity (Brand) Colgate Product Sub Brand Colgate Total TP Product Title Colgate Total Whitening Gel Toothpaste 6.0 oz 5pk eCommerce Copy- Long Description Caring for the health of your smile and keeping it protected begins before oral health problems start. That’s why Colgate Total Active Prevention Whitening Toothpaste, with its new formula, has been scientifically designed for active prevention and to fight the root causes* of many oral health problems³. And with clinically proven 24h antibacterial¹ protection and a unique² system that stabilises the active prevention ingredient, it’s designed for superior⁴ performance. Just what you need to protect your smile from future oral health problems. And, with its advanced whitening system for 35% less surface stains⁵, it’s also a good whitening toothpaste. Beyond teeth cleaning and teeth whitening, the powerful, patented², preventative technology in Colgate’s Total Active Prevention Whitening Toothpaste helps with 8 oral health problems: 1. Gum problems 2. Plaque 3. Tartar 4. Sensitivity 5. Enamel erosion 6. Surface stains 7. Bad breath 8. Cavities With Colgate Total Active Prevention Whitening Toothpaste you can be confident that your smile is protected and taken care of. *Plaque reduction before problems occur; helps protect enamel against acid erosion. ¹With 2x daily brushing after 4 weeks continued use. ²US patented. ³Bacterial plaque reduction, with 3 months continued use. ⁴Vs. non-antibacterial fluoride toothpaste. ⁵Vs non-whitening toothpaste after 6 weeks twice daily use. _________________________________ For markets where Total Mouthwash and Toothbrush are available: replace the last line of copy with this and add disclaimer By using Colgate Total Active Prevention Whitening Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it’s 15x more effective at fighting a root cause⁶, so you can be confident your smile is protected and taken care of. ⁶Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.