Colgate Optic White Platinum High Impact White Toothpaste with 3.5% Hydrogen Peroxide, Anticavity Teeth Whitening Toothpaste with Fluoride, Sparkling Mint Flavor, Enamel Safe, 4.1 OZ
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Colgate Optic White Platinum High Impact White Toothpaste with 3.5% Hydrogen Peroxide, Anticavity Teeth Whitening Toothpaste with Fluoride, Sparkling Mint Flavor, Enamel Safe, 4.1 OZ

Colgate Optic White Platinum High Impact White Toothpaste with 3.5% Hydrogen Peroxide, Anticavity Teeth Whitening Toothpaste with Fluoride, Sparkling Mint Flavor, Enamel Safe, 4.1 OZ

  • SKUMX07083A
    Consumer Unit - GTIN00035000976529
    Case - GTIN10035000976526
    Product CategoryOral Care
    Product Sub CategoryToothpaste
    Product Equity (Brand)Colgate
    Product Sub BrandColgate Optic White TP
  • Product TitleColgate Optic White Platinum High Impact White Toothpaste with 3.5% Hydrogen Peroxide, Anticavity Teeth Whitening Toothpaste with Fluoride, Sparkling Mint Flavor, Enamel Safe, 4.1 OZ
    Product DescriptionPowered by HP Complex, our unique formulation of Hydrogen Peroxide, Optic White Platinum removes deep-set stains for 10X whiter teeth*. This clinically proven formula contains Hydrogen Peroxide, the same whitening ingredient used by dentists. Colgate Platinum starts whitening after first brushing and is designed for no tooth sensitivity, dissolving surface stains and deep-set stains without weakening enamel. Colgate Platinum makes teeth 4 shades visibly whiter after 4 weeks of use. Its dual-action formula brushes surface stains away while dissolving the tough stains beneath. This teeth whitening toothpaste even removes stubborn stains from tea, coffee, and wine***. Colgate Platinum is enamel safe for daily use. It is designed to use deep-oxygenating action to gently remove years of stains**. This high-impact teeth stain remover toothpaste whitens teeth without causing tooth sensitivity. With Colgate Platinum, enamel safe teeth whitening comes with a sparkling mint flavor. This glistening toothpaste provides a high-impact clean with an invigorating taste. Colgate Platinum High Impact White is a fluoride toothpaste that fights cavities. Colgate Platinum is a vegan toothpaste. *vs. non-whitening toothpaste after 4 weeks **when used as directed ***as shown in a lab study
    eCommerce Copy- Long DescriptionPowered by HP Complex, our unique formulation of Hydrogen Peroxide, Optic White Platinum removes deep-set stains for 10X whiter teeth*. This clinically proven formula contains Hydrogen Peroxide, the same whitening ingredient used by dentists. Colgate Platinum starts whitening after first brushing and is designed for no tooth sensitivity, dissolving surface stains and deep-set stains without weakening enamel. Colgate Platinum makes teeth 4 shades visibly whiter after 4 weeks of use. Its dual-action formula brushes surface stains away while dissolving the tough stains beneath. This teeth whitening toothpaste even removes stubborn stains from tea, coffee, and wine***. Colgate Platinum is enamel safe for daily use. It is designed to use deep-oxygenating action to gently remove years of stains**. This high-impact teeth stain remover toothpaste whitens teeth without causing tooth sensitivity. With Colgate Platinum, enamel safe teeth whitening comes with a sparkling mint flavor. This glistening toothpaste provides a high-impact clean with an invigorating taste. Colgate Platinum High Impact White is a fluoride toothpaste that fights cavities. Colgate Platinum is a vegan toothpaste. *vs. non-whitening toothpaste after 4 weeks **when used as directed ***as shown in a lab study
    Bullet 1One 4.1 OZ tube of Colgate Optic White Platinum High Impact White Toothpaste
    Bullet 2Removes deep-set stains for 10X whiter teeth* (*vs. non-whitening toothpaste after 4 weeks)
    Bullet 3Clinically proven formula with HP complex removes both deep-set and surface stains; includes 3.5% hydrogen peroxide
    Bullet 4Enamel safe for daily use; designed for no tooth sensitivity, dissolves deep-set stains without weakening enamel
    Bullet 5Starts whitening after first brush
    Bullet 6Removes coffee, tea, and wine stains*** (***as shown in a lab study)
    Bullet 7Optic White contains fluoride to fight cavities
    Active IngredientsSodium Monofluorophosphate 0.76% (0.12% w/v fluoride ion)