Packshot Front In Package
Colgate Total® Fresh Mint Stripe Toothpaste, 6.0 oz
Colgate Total® Fresh Mint Stripe Toothpaste, 6.0 oz
SKU 61012931 Consumer Unit - GTIN 00035000991102 Case - GTIN 10035000991109 Product Category Oral Care Product Sub Category Toothpaste Product Equity (Brand) Colgate Product Sub Brand Colgate Total TP Product Title Colgate Total® Fresh Mint Stripe Toothpaste, 6.0 oz eCommerce Copy- Long Description Caring for the health of your smile and keeping it protected begins before oral health problems start. That’s why Colgate Total Active Prevention Fresh Mint Toothpaste, with its new formula, has been scientifically designed for active prevention and to fight the root causes* of many oral health problems³. And with clinically proven 24h antibacterial¹ protection and a unique² system that stabilises the active prevention ingredient, it’s designed for superior⁴ performance. Just what you need to protect your smile from future oral health problems. And with a fresh peppermint flavour, it’s a great toothpaste for good breath and confident smiles. Beyond teeth cleaning, the powerful, patented², preventative technology in Colgate’s Total Active Prevention Fresh Mint Toothpaste helps with 8 oral health problems: 1. Gum problems 2. Plaque 3. Tartar 4. Sensitivity 5. Enamel erosion 6. Surface stains 7. Bad breath 8. Cavities With Colgate Total Active Prevention Fresh Mint Toothpaste you can be confident that your smile is protected and taken care of. *Plaque reduction before problems occur; helps protect enamel against acid erosion. ¹With 2x daily brushing after 4 weeks continued use. ²US patented. ³Bacterial plaque reduction, with 3 months continued use. ⁴Vs. non-antibacterial fluoride toothpaste. _____________________________________ For markets where Total Mouthwash and Toothbrush are available: replace the last line of copy with this and add disclaimer By using Colgate Total Active Prevention Fresh Mint Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it’s 15x more effective at fighting a root cause⁵, so you can be confident your smile is protected and taken care of. ⁵Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use. Active Ingredients Stannous Fluoride 0.454% (0.15% w/v fluoride ion)